THE ORGANIC WAY
Concentrated, multisensory hair and scalp treatments rich in active ingredients:
Authentic recipes for true wellbeing with the healthiest and most genuine ingredients from organic and biodynamic farminguct’s life cycle.
Formulated according to the principles of Oway agricosmetica®
agricosmetica® is the virtuous circle of choices and actions which Oway puts into place in order to improve the wellbeing of the Earth and of its inhabitants at every stage of the product’s life cycle.
agricosmetica®
means growing zero-mile
plants, flowers and medicinal and aromatic shrubs on our Ortofficina estate, on the hills of Bologna. It means choosing the biodynamic method - the healthiest and cleanest, which does not require the use of chemicals - to obtain pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in Oway treatments.
is packaging Oways formulas, rich in natural ingredients, only in glass and aluminium
precious, protective and completely recyclable materials. agricosmetica® means eliminating plastic, which iss highly polluting, and unnecessary and superfluous packaging and making the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations. It means using renewable energy for business processes to reduce the environmental footprint.
is creating concentrated products, rich in active ingredients
so that, in the salon and at home, they are used in the right quantities, thus avoiding waste.
a way of life
is a way of thinking,a conscious choice. It is putting care, conscience and attention in every choice and action, and creating quality products that respect environment and people.
manifesto
At Oway, everything comes from the earth and is created by humans.
Oway is the first and only professional agricosmetic brand to use glass and aluminium as primary materials in its packaging, with the goal of creating the first global network of entirely plastic-free beauty salons and spas. #forapostplasticworld
Oway values and supports local craftsmanship, collaborating with micro-production associations and promoting a virtuous collective of workers, artisans and farmers. #madebyhumans