Professional haircare and skincare since 1948. Ethically crafted.

Biodynamic, organic, plastic-free.

Discover our agricosmetic© formulations crafted from biodynamic, organic, and upcycled actives, naturally extracted through distillation and maceration.

  • volumizing hair bath

    Volumizing cleanser for fine hair

    $40.00 - 240 ml

  • glossy nectar

    Restructuring oil treatment for softer, more manageable hair

    $38.00 - 50 ml

  • miracle eye complex

    Tightening eye treatment that reduces dark circles

    $100.00 - 20 ml

  • smoothing cream

    For thick, rebellious hair needing intense smoothing control

    $48.00 - 150 ml

  • curly potion

    Lotion for natural curls needing flexible, lasting hold

    $30.00 - 50 ml

  • frequent use hair & scalp bath

    Gentle daily wash for all hair types that purifies and restores natural scalp balance

    $39.00 - 240ml

Not sure where to start?

Let us curate a ritual tailored just for you. Answer a few quick questions and discover a selection designed around your unique needs, habits, and preferences.

When we listen to nature,
we discover beauty's most powerful secrets.
The future of beauty has ancient roots. Discover care that honors both heritage and horizon.

Hair Care

Skin Care

Hand & body

Personal Care

Why Oway

At Oway, we weave quality into every step of our journey. From the fields of Ortofficina—our farm in the Italian countryside—we transform pure, hand-selected botanicals into naturally effective agricosmetics. The result is a line of effective formulas that ensure professional results while honoring the rich, living soil that sustains us.

A special gift awaits you this spring

As a special April promotion, receive Cono - a handcrafted Italian terracotta plant irrigation accessory that slowly releases water for up to two weeks - as a gift with any purchase of $120 or more. Simply add Cono to your cart along with your other items and enter code APRILTERRA at checkout.

For the home

Discover Artigiano, where we blend heritage craftsmanship and sustainable practices to turn reclaimed materials into beautifully crafted pieces.

  • luce

    Upcycled lavender-fennel candle that transforms into drinkware

    $54.00

  • cono

    Terracotta plant hydration system for carefree watering

    $40.00

  • creta

    Terracotta diffuser with progressive scent release

    $200.00 - 20 x 11 cm

  • fresco

    Handcrafted terracotta wine chiller

    $50.00

  • essence burner kit

    Handcrafted terracotta diffuser for gentle aromatherapy experiences

    $52.00 - 8 x 12 x 18 cm

  • prillo

    A handcrafted terracotta container that blends sustainable craftsmanship with timeless versatility

    $54.00 - 21,7 x 20 x 7 cm

  • impronta

    Artisanal ceramic pet bowl

    $50.00 - 20x7 cm

Step inside our design lab, where each piece stems from sustainable upcycled materials and refined Italian craftsmanship.

Nurture your skin

Gently cleanse, moisturize, and revitalize with organic, biodynamic blends designed exclusively for face and body care.

our design approach

our biodynamic roots

Inspired by and rooted in nature.

Plastic free

By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.

Vegan & cruelty free

Upholding our principles, we produce high-end, cruelty-free products without cutting corners.

100% from renewable sources

Our facilities and manufacturing process uses only renewable energy sources—no exceptions.