Since 1948
Formulas without shortcuts, grown on our farm.

Introducing Agricosmetica®

Organic, biodynamic, plastic-free.

From the fields of Ortofficina, our farm in the Italian countryside, we transform pure, hand-selected botanicals into naturally effective Agricosmetics.

Mineralizing Hair Reconstruction

Our new mineralizing system combines organic Red Clover sprout extract (a next-generation source of Magnesium, Zinc, Copper, Potassium, and Selenium) with a concentrate of 11 repairing amino acids. Biodynamic lavender protects. Upcycled citrus peel detoxifies.

One system. Complete reconstruction.

Not sure where to start?

Let us curate a ritual tailored just for you. Answer a few quick questions and discover a selection designed around your unique needs, habits, and preferences.

When we listen to nature,we discover beauty's mostpowerful secrets.

The future of beauty has ancient roots. Discover care that honors both heritage and horizon.

Formulations built around your hair type and concern.

Frizz Control & Smoothing

Hair that swells in humidity and resists lying flat, due to a raised cuticle surface or uneven porosity.

Hydration & Moisture

Strands that feel rough, brittle, or dull from insufficient water and lipid content in the fiber.

Repair & Strengthening

Hair weakened by chemical treatment, heat, or mechanical stress — porous, prone to breakage, and lacking elasticity.

Anti-Hair Loss & Density

Visibly reduced density or increased daily shedding, often caused by hormonal shifts, stress, or reduced scalp circulation.

Volume & Fullness

Fine or limp hair that lacks structure and collapses by midday, often flat at the root.

Curly & Wavy Hair

A naturally textured pattern that requires consistent moisture and definition to hold shape without frizz.

Skincare Essentials

Nurture your skin.

Gently cleanse, moisturize, and revitalize with organic, biodynamic blends designed exclusively for face and body care.

Thousands of stylists nationwide trust Oway.

Inspired by and rooted in nature.

Plastic free

By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.

Vegan & cruelty free

Upholding our principles, we produce high-end, cruelty-free products without cutting corners.

100% from renewable sources

Our facilities and manufacturing process uses only renewable energy sources—no exceptions.