All Oway products are superior to everything else on the market, Flux is no exception. Flux is the best styling product I have ever used
For styles that need soft hold and a polished, natural finish
Frizz settles, styles keep their shape without rigidity, and hair looks healthy rather than product-heavy.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that protect the hair fiber from thermal and oxidative stress during styling. It helps maintain strand integrity and adds a natural, healthy-looking shine to finished styles.
with Organic Cornflower
Cornflower contains anthocyanins and polyphenols that condition the hair surface, helping the styling film distribute evenly across the strand. It reduces friction and flyaways for a smoother, more polished result without the coated feel of heavier styling products.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E that maintain strand flexibility within the hold. It prevents the dry, crunchy texture that styling products can create, keeping shaped hair soft, luminous, and touchable throughout the day.
with Hydrolyzed Rice Bran Protein
A low-molecular-weight protein that bonds to the hair shaft, adding subtle body and structure to fine or limp strands. It gives the styling fluid something to build on, helping soft, fluid styles hold their shape longer without relying on heavier fixatives.
styling & finish
flux potion styling fluid
$64.00
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8.1 fl oz (240 mL)
A styling fluid that delivers soft structure without stiffness, while forming a protective, smoothing film over the hair. Enriched with biodynamic Eschscholzia for shine, organic Centaurea for protection, and ethically sourced Marula for nourishment, it creates soft, full-bodied styles with a natural finish.
Silicone-free
Paraben-free
Mineral oil-free
Vegan
Cruelty-free
Biodynamic California poppy
Fair trade marula oil
Upcycled orange extract
Pay in 4 interest-free installments of
$16.00
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Will it make my hair stiff?
No. It holds shape with soft control, without rigidity or crunch, for a natural finish.
Does it protect hair from the blow-dryer?
Yes. It forms a protective, smoothing film that shields hair from heat and environmental stress during styling.
Do I apply it to wet or damp hair?
Wet hair for most styles: shake, distribute evenly, style and dry. For short, creative looks, apply it to damp hair.
What hair lengths does it suit?
Structured bobs, flowing long lengths and textured short cuts, for soft, full-bodied styles.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens and mineral oils.
What does it smell like?
Fresh hints of citrus fragrances with herbaceous notes.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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