Professional haircare and skincare since 1948. Ethically crafted.
✽ Organic and biodynamic certified ingredients seasonally harvested in our Italian farm
✽ Potent professional formulas for all your hair and skin needs
✽ Always vegan, cruelty-free, and ethically sourced
✽ Sustainable packaged: glass bottles, metal tubes, and plastic-free shipping
Not sure where to start?
Let us curate a ritual tailored just for you. Answer a few quick questions and discover a selection designed around your unique needs, habits, and preferences.
Daily Detox Favorite
★ ★ ★ ★ ★ (1250 reviews)
Our frequent use hair and scalp bath is a hydro-balancing hair bath that cleanses and detoxifies while maintaining your scalp's natural balance. Enhanced with Macadamia oil, it removes impurities and provides lasting hydration from root to tip, leaving hair soft and resilient. Perfect for daily use and ideal for all hair types, including oily scalps and those who wash frequently.
$39.00 - 240 ml
Hero Cleanser For Glowing Skin
★ ★ ★ ★ ★ (71 reviews)
Our perfect skin cleansing cream is a rich, purifying cream that gently removes makeup, toxins, and impurities while nourishing the skin with organic walnut and chia. Infused with antioxidant-rich Cistus Incanus, it enhances skin defenses against aging, leaving the complexion soft, refreshed, and radiant.
$38.00 - 50 ml
Top-Rated Hair Fortifier
★ ★ ★ ★ ★ (150 reviews)
Our fortifying hair bath is a revitalising scalp and hair bath that gently purifies while promoting microcirculation and strengthening the hair fibre. Enhanced with Sicilian prickly pear, organic horse chestnut, and biodynamic mint, it detoxifies the scalp, invigorates the roots, and supports healthy hair growth.
$49.00 - 240 ml
Supersized Favorites
This July: 4x Refills
This July only, enjoy your favorite formulations in the exclusive 950ml salon-size bottles - available for a limited time.
Each bottle refills your 240ml bottles nearly four times, making it the perfect moment to stock up on your daily essentials.
Why Oway
At Oway, we weave quality into every step of our journey. From the fields of Ortofficina—our farm in the Italian countryside—we transform pure, hand-selected botanicals into naturally effective agricosmetics. The result is a line of effective formulas that ensure professional results while honoring the rich, living soil that sustains us.
When we listen to nature,we discover beauty's most powerful secrets.
The future of beauty has ancient roots. Discover care that honors both heritage and horizon.
Formulations to support most skin types or concerns
Plastic free
By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.
Vegan & Cruelty Free
Upholding our principles, we produce high-end, cruelty-free products without cutting corners.
Inspired by and rooted in nature.
Our facilities and manufacturing process uses only renewable energy sources. No exceptions.