Privacy Policy

Last Updated: October 21, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how Oway USA Inc. (“Oway USA,” “we,” “us,” or “our”) — a subsidiary of Rolland S.r.l., an Italian-based company (“Rolland,” our “parent company”) — collects, uses, shares, and protects personal information (“Personal Information”) obtained through this website (the “Site”) and in connection with related services, communications, events, or offline activities.

We value your privacy and are committed to protecting your Personal Information. We will not sell your Personal Information and will only share it as described in this Policy, consistent with applicable law and your consent. We will not share your Personal Information with third parties except as described in this Policy without your consent.

BY USING THIS SITE, YOU AGREE TO BE BOUND BY THIS POLICY. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE POLICY, PLEASE DO NOT USE THIS WEBSITE OR PROVIDE US WITH YOUR PERSONAL INFORMATION.

We may update this Policy periodically by posting a revised version on our Site and indicating the effective date above. If we make material changes to your rights under this Policy, we will notify you by email or through a prominent notice on the Site.

2. Scope of this Policy (What This Policy Covers)

This Policy applies to our collection, use, and sharing of Personal Information when you:

Visit or use our Site (the “Site”);
Receive our communications or participate in our online or offline activities or events;
Purchase, apply, or inquire about our products or services (including filling out an application if provided on the Site);
Participate in promotions, contests, or events;
Engage with us through social media or third-party platforms;
Provide information to us offline, such as at events or trade shows; and
Interact with our affiliates, related organizations, business partners, or service providers.

This Policy also applies to Personal Information that we obtain from third parties such as resellers, database vendors, content publishers, suppliers, service providers, vendors, social media sites, and advertising agencies.

This Policy applies only to information gathered as described above and does not apply to other websites or services not owned or operated by Oway USA or Rolland S.r.l., or to information collected by us through other means.

3. Personal Information We Collect

A. Information You Provide

We collect Personal Information that you voluntarily provide, including:

Contact Information: Name, email address, mailing address, and phone number. We may collect this when you email us, use the Site, create an account, or register for a contest.
Payment Information: Credit card, debit card, or bank account details when you pay for products or services via our Site.
Account Information: Login credentials, account details, security questions, and, where applicable, professional license number and state.
Correspondence: Information you provide when you request information, respond to surveys, or otherwise correspond with us.
Other Information: Any other Personal Information you voluntarily submit through forms, contests, applications, or communications (even if not specifically listed here). We may use such information in accordance with this Policy.

B. Information Automatically Collected (Cookies, Logs & Similar Tech)

When you visit the Site, our servers and third-party service providers may automatically record information in connection with your use of the Site via cookies, pixels, server logs, and similar technologies, including: IP address; device and browser type; operating system; DNS information; general geographic location; date/time/duration of visits; pages or features viewed; time spent on those pages or features; frequency of Site use; links clicked; referring URLs; and other technical identifiers.

We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy (Section 11) for more information and cross-references.

Statistical Analyses (Google Analytics)

We use tools like Google Analytics to help us gather statistical information about visitors to our Site and how they use the Site on an anonymous, aggregate basis. We may use this information to gain a better understanding of users, to improve our Site and services, and to perform analytics. We will not associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. This information is collected via cookies and other identifiers that we and third parties place on our Site. See Section 11 (Cookie Policy) for more information.

C. Information From Third Parties

We may obtain additional information about you from service providers, resellers, vendors, database vendors, content publishers, suppliers, social-media networks or data providers, affiliates, and advertising agencies. This may include your contact details, buying preferences, or cookie data to provide you with more relevant information about our services and to enhance your experience.

D. Additional Details

Additional specifics about the types of information we collect and share and the purposes for those practices are detailed in the California section (Section 16), including a category table.

4. How We Use Personal Information

We do not process your Personal Information for targeted advertising or for profiling in furtherance of decisions that produce legal or similarly significant effects.

We use your Personal Information to:

A. Provide Products & Services and Communicate With You

Provide you with our products and services;
Process orders and manage your account;
Register you for events and contests;
Respond to your requests, questions, comments, and feedback; and
Deliver customer support and administrative communications.

B. Improve Our Site and Services

Provide, maintain, and improve the Site;
Perform website analytics and database management services; and
Conduct reporting, analytics, and internal administrative activities for Oway USA and Rolland S.r.l. (parent company).

C. Marketing & Promotions

Send newsletters, promotions, or other marketing communications (you may opt out at any time—see Sections 8 and 10).

D. Create and Maintain Your Account

To utilize certain services provided through the Site, you may be required to create an account using Personal Information (e.g., name, email address, phone number). You have choices about what you include; additional profile information is optional but may help you get more from our services.

E. Compliance, Fraud Prevention & Safety

We may use some or all of your Personal Information as we believe appropriate to:

(a) investigate or prevent violations of the law or your agreements with us;

(b) protect our, your, or others’ rights, privacy, safety, or property (including by prosecuting and defending legal claims);

(c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity;

(d) comply with applicable laws, lawful requests, and legal process (e.g., subpoenas or requests from government authorities); and

(e) where permitted by law in connection with a legal investigation.

For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons.

F. With Your Consent

In some cases we may ask for your consent to collect, use, or share your Personal Information.

5. Consequences of Not Providing Information

You are not required to provide all Personal Information to use our Site or interact with us offline, but certain functionality will not be available if you do not provide Personal Information. For example, if you do not provide Personal Information or if you exercise your right to delete Personal Information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

6. How We Share Personal Information

We do not sell your Personal Information; however, we may share your Personal Information with third parties for the reasons described below. For example, we may use third parties to design and operate the Site, provide services to support the Site, analyze data, process payments, or send information on our behalf. Unless otherwise indicated at the time we collect your information, if we allow third parties to access Personal Information, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Policy.

We share Personal Information as follows:

Affiliates, Related Organizations & Parent Company: We may share all of the Personal Information we collect about you with our affiliates, related organizations, and Rolland S.r.l. for use consistent with this Policy (e.g., administrative, analytical, and compliance purposes), subject to appropriate cross-border safeguards.
Service Providers & Business Partners: We may share Personal Information with third parties as needed for them to provide services that help with our business activities and to promote our products and services to you, such as iBeAuthentic, Signifly, or other technical or business support providers, such as Shopify. This may include contact information, payment information, order information, and cookie information. We may also share order information with business partners who offer a service to you jointly with us (where applicable). These parties are contractually bound to use data solely for authorized purposes.
Compliance, Fraud Prevention & Safety: We may disclose some or all of the Personal Information we have collected about you to government or law enforcement officials or private parties for the purposes described in Section 4(E).
Business Transfers: We may sell, transfer, or otherwise share some or all of our business or assets — including all of the Personal Information we have collected about you — in connection with a business deal (or potential deal) such as a merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy.

7. Retention of Personal Information

We retain Personal Information only as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. To determine appropriate retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it and whether those purposes can be achieved through other means, and the applicable legal requirements.

When data is no longer required, we delete or de-identify it. If permanent deletion isn’t immediately possible (e.g., because data is stored in electronic backups), we will ensure that it is: (a) not used in connection with any decision involving you; (b) not shared except where legally required; (c) kept secure; and (d) permanently deleted once possible.

Marketing Suppression: We generally retain the Personal Information described in this Policy for marketing purposes for as long as you have not opted out. If you ask us not to use your Personal Information for marketing, we may retain certain details in a suppression list to ensure we do not accidentally send you marketing material. We retain customer/order information for as long as we have a legitimate reason (e.g., legal reporting obligations, payment disputes, or to service your account).

8. Your Rights and Choices

Depending on your state of residence, you may have the right to:

Access / Know: Confirm whether we process your Personal Information, the third parties with which we share Personal Information, and, under certain circumstances, receive a copy (subject to lawful exceptions for sensitive data).
Correct: Request correction of inaccurate Personal Information we maintain about you.
Delete: Request deletion of certain Personal Information (subject to exceptions).
Data Portability: Receive your data in a portable format (where required).
Opt Out: Direct us not to sell or share your Personal Information for cross-context behavioral advertising (we do not sell; see Section 16).
Non-Discrimination: Exercise rights without discriminatory treatment.

Making a Request: Only you or an authorized agent may make a request related to your Personal Information. Submit requests by emailing support@owayusa.com or writing to the address in Section 19. Please specify which right you are exercising and provide sufficient information to verify your identity (and your agent’s authority, if applicable).

Responding to Your Request: We will use the information you provide to authenticate your identity or your agent’s authority. We may ask for additional information if we cannot authenticate or if we believe a request is fraudulent. We will try to respond within 45 days and notify you whether your request has been granted or declined or if an exception applies. If we need additional time, we will contact you with the reason and extension period. We will deliver our response electronically unless you direct otherwise. Our response will explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded; if a fee applies, we will provide a cost estimate before completing your request.

Appeal Rights: You have the right to appeal our refusal to take action on a rights request after receiving our decision (use the contact methods above). If you are a Nebraska resident, you also have the right to appeal this refusal to the office of the Attorney General. We will try to inform you of our appeal decision in writing within 45 days after receipt of your appeal. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general. We will provide their contact information with our appeal response.

9. Verifying, Changing, and Deleting Your Information

If you have an account, you can access, review, and manage many changes yourself via the account portal, including updating your profile information and changing communication preferences. If the information you seek is not available within your account, contact us as detailed below and ask us to change, update, fix, or delete your information in certain cases (particularly if inaccurate). You can also object to, limit, or restrict our processing (if we have no legal right or legitimate business interest in retaining such information), subject to legal retention limits.

10. Opting Out of Communications

Email: Unsubscribe via the link in the message or adjust account settings.
SMS: Text STOP to opt out (text HELP for assistance). Standard message/data rates may apply.
Other Channels: Contact us directly (see Section 19).

11. Cookie Policy

A. What Are Cookies?

Cookies are small data files placed on your device when you visit a website. First-party cookies are set by the website you’re visiting; third-party cookies are set by other parties to enable third-party features or functionality (e.g., advertising or analytics) on or through the website. We may also use web beacons / tracking pixels / clear gifs—tiny graphics files with unique identifiers—which help us recognize when someone has visited our Site or opened a message. These technologies often depend on cookies to function properly; disabling cookies may impair their functioning. If you sign up to receive our emails, when your browser downloads any graphic content in the email, we may place a cookie on your device that tells us if you later visit our Site.

B. Types of Cookies We Use

Strictly Necessary: Essential for the Site to function and cannot be switched off in our systems.
Performance: Allow us to count visits and traffic sources so we can measure and improve Site performance.
Functional: Enable enhanced functionality and personalization.
Advertising (if used): Provide relevant ads.

C. Third-Party Cookies and Analytics

We collaborate with various third-party service providers who use cookies to help us optimize our Site and understand more about visitors. We use Google Analytics to gather statistical information and to market our products and services.

To understand how Google collects and processes data (including through cookies and other technologies), see: https://policies.google.com/technologies/partner-sites.

To opt out of Google Analytics, see: https://tools.google.com/dlpage/gaoptout.

D. Managing Cookies and Do Not Track / GPC

You can manage or disable cookies via your browser settings. Many browsers accept cookies by default until changed. Learn more at www.allaboutcookies.org and www.youronlinechoices.com.

This Site recognizes opt-out preference signals, also called Do Not Track or Global Privacy Control (GPC) signals, and will automatically opt you out of the sharing of your information if you have turned on such signals. Some browsers turn on GPC automatically, but you may need to configure your browser or use an extension. Learn more about DNT at http://www.allaboutdnt.com.

12. Third-Party Sites and Services

Our Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third-party websites, applications, or services and are not responsible for their actions. Other websites and services follow different rules regarding their collection, use, and sharing of your Personal Information. We encourage you to read their privacy policies.

13. Security

The security of your Personal Information is important to us. We take a number of organizational, technical, and physical measures designed to protect the Personal Information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the absolute security of your Personal Information.

14. International Data Transfers

Oway USA operates in the United States and may transfer Personal Information to Rolland S.r.l. (Italy) or other affiliates and service providers in other countries for legitimate business purposes. Privacy laws in those locations may not be as protective as the laws in your home country; however, we will handle your Personal Information in accordance with this Policy regardless of where it is kept. For EEA/UK/Switzerland → U.S. transfers, we rely on derogations or other lawful mechanisms. Where required by law, you may request a copy of the suitable mechanisms by contacting us.

If you reside in non-US jurisdictions, your use of the Site or provision of any Personal Information constitutes your consent for the transfer of such data to the United States for the purposes identified in this Policy. If you have questions about cross-border transfers, please contact us (Section 19).

15. Children’s Privacy

The Site is not intended for use by anyone under the age of 16, nor do we knowingly collect or solicit Personal Information from anyone under 16. If you are under 16, you should not attempt to use the Site or send any information about yourself to us. If we learn we have collected information from someone under 16, we will delete it promptly.

We have no actual knowledge that we sell or share Personal Information of consumers under 16 years of age.

16. Notice to California Residents (CCPA/CPRA)

This section applies in addition to the rest of this Policy.

A. California Minors Who Are Registered Users

If you are under 18, reside in California, and are a registered user of the Site, you have the right to request that we remove content or information you posted. Email support@owayusa.com with “California Minors Content Removal” in the subject line. Our removal may not ensure complete or comprehensive removal.

B. Personal Information We Collect — Categories, Purposes, Sources (Past 12 Months)

Identifiers (such as name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or similar):

Business purpose: To provide you with our products, service your account, for marketing purposes, and to respond to your requests.
Sources: Directly from you when you provide it to us. We also collect unique personal identifiers such as your IP address passively from you when you visit our Site.

Consumer records (including name, signature, address, telephone number, credit card number, debit card number, or other financial information):

Business purpose: To provide you with our products, service your account, and for marketing purposes.
Sources: Directly from you when you provide it to us, and from our third-party service providers.

Commercial information (such as products or services purchased, or other purchasing or consuming histories and tendencies):

Business purpose: To provide you with our products, service your account, and for marketing purposes.
Sources: Directly and passively from you when you make a purchase from our Site.

Internet or other electronic network activity information (such as browsing history, search history, and information regarding your interaction with our Site):

Business purpose: To improve our products and services, provide you with more relevant content, and optimize your Site experience.
Sources: Passively when you visit or interact with our Site or otherwise receive or interact with our communications.

Professional or employment-related information:

Business purpose: To provide you with services or products.
Sources: Directly from you when you provide it to us.

We will not collect additional categories of Personal Information or use/retain Personal Information for materially different, unrelated, or incompatible purposes without providing notice.

Retaining Your Information (California context)

Retention varies based on purpose. Where Personal Information is used for more than one purpose, we retain it for the longer of those periods.

We generally retain Personal Information for marketing unless you opt out; if you do, we maintain suppression details to prevent future marketing.
We retain customer/order information as long as we have a legitimate reason (e.g., legal reporting, payment disputes, servicing your account).
When no longer required, we delete or de-identify; if data remains in backups, we restrict its use and delete when possible.

Sharing Your Information

We do not share Personal Information with third parties for cross-context behavioral advertising and do not sell Personal Information. In the past 12 months, we have disclosed name, address, and payment information to service providers who help us operate the Site and fulfill orders.

C. Your California Rights

California residents have certain rights (see Section 8). Under California’s “Shine the Light” law, you also have the right to ask us once a year if we have shared your Personal Information with third parties for their direct marketing purposes. To exercise rights, submit a request as detailed above.

D. Notice of Financial Incentives

We may offer loyalty/rewards programs that provide perks such as rewards, discounts, exclusive offers/sweepstakes, contests, or similar promotions (collectively, “Programs”). When you sign up, we typically request name and contact information (e.g., email or telephone number). Each Program may be considered a financial incentive under California law. You can opt in by providing your information and may withdraw at any time via any communication sent after your opt-in. The value to us of your Personal Information collected in connection with a Program relates to the value of the free or discounted products/services or other benefits you obtain, less our expense to offer those benefits.

17. Notice to Nevada Residents

Nevada law allows consumers to request that a company not sell their Personal Information for monetary consideration to certain other parties. We do not sell Personal Information for monetary consideration; however, this right still applies. To exercise this right, email support@owayusa.com (see Section 19).

18. Changes to This Policy

We reserve the right to modify this Policy at any time. If we make changes, we will post them on the Site and indicate the effective date. If we make material changes to your rights, we will notify you by email or through the Site.

19. Contact Us

Oway USA Inc.

401 N. Michigan Avenue

Chicago, Illinois, USA

Email: support@owayusa.com

Phone: 833-500-6929