I started using this product after hair loss from chemo. It has exceeded my expectations. I feel as if my hair is thicker than it has ever been before.
For thinning or shedding-prone scalps that need cleansing and stimulation in one step
Zinc-enriched surfactants oxygenate and detoxify. Horse chestnut and peppermint boost circulation at the roots. Buddleja davidii plant stem cells support the scalp environment.
with Biodynamic peppermint
Grown on our farm in Bologna following biodynamic principles, peppermint is a natural purifier that detoxifies the scalp while stimulating microcirculation. Its invigorating cooling sensation energizes roots and creates a clean, balanced foundation for healthy growth.
with Organic horse chestnut
Used for centuries in traditional herbalism, horse chestnut is renowned for boosting circulation and strengthening capillary walls. It helps deliver essential nutrients to the follicle, revitalizing the scalp environment to support stronger, more anchored hair.
with Buddleja Davidii Plant Stem Cells
A bioactive derived from the butterfly bush, these plant stem cells protect follicles from oxidative stress at a cellular level. They help preserve follicular health and delay aging, supporting a scalp that stays vital and productive over time.
with Upcycled Prickly Pear Stem Extract
Prickly pear is a hydration powerhouse rich in vitamins and amino acids. It soothes and replenishes the scalp while reinforcing the hair fiber, bringing balance to even the most reactive skin.
hair loss
fortifying hair bath
$55.00
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8.1 fl oz (240 mL)
Previously known as Micro-Stimulating Hair Bath
A scalp-activating shampoo that cleanses, strengthens, and supports healthy hair growth. Formulated with zinc-enriched surfactants to detoxify and oxygenate, circulation-boosting horse chestnut and peppermint to energize roots, and antioxidant Buddleja stem cells to protect follicles from oxidative stress. Fortifies the hair fiber with plant proteins while delivering a refreshing, invigorating cleanse.
Silicone-free
Paraben-free
Phthalate-free
PEG-free
Vegan
Cruelty-free
Biodynamic peppermint
Organic horse chestnut
Buddleja Davidii Plant Stem Cells
Upcycled Prickly Pear Stem Extract
Pay in 4 interest-free installments of
$13.75
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the thinning hair routine
For hair prone to thinning. Cares for the scalp and fortifies the strands, for fuller-looking hair.
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Step 1 · Wash
You are hereMassage into the scalp with your fingertips, add a little water to a creamy lather, leave a few minutes, rinse.
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fortifying hair bath
Shampoo for thinning hair
Stimulates scalp and strengthens strands$55.00 - 8.1 fl oz (240 mL) -
Step 2 · Scalp treatment
On towel-dried hair, apply to the scalp in 2 cm sections, vertical then horizontal. Leave 5 minutes. Do not rinse.
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fortifying hair lotion
Intensive lotion for hair density
Vasodilating formula with scalp stimulating stem cells$110.00 - 3.4 fl oz (100 mL) -
Step 3 · Protect
Mist onto lengths and ends from about 20 cm, comb through and style. No rinsing.
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flowerfall scalp essence
Essence for scalp & hair
Antioxidant protection for scalp and follicle health$45.00 - 5.4 fl oz (160 mL)
The full routine
For hair prone to thinning. Cares for the scalp and fortifies the strands, for fuller-looking hair.
How often: Hair bath and lotion 2 to 3 times a week for 6 weeks, then 1 to 2 times a week for 4 weeks.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Is it suited to fine, weakened hair?
Yes. It purifies the scalp and leaves roots feeling refreshed and energized, while plant proteins strengthen the hair fiber.
How often should I use fortifying hair bath?
2 to 3 times a week for 6 weeks for intensive care, then 1 to 2 times a week for 4 weeks to maintain.
Do I leave it on the scalp before rinsing?
Yes, for a few minutes. Apply to the scalp in circular motions, add a little water to build a creamy lather, let it sit, then rinse thoroughly.
Why does it feel cool on the scalp?
Biodynamic peppermint and menthol give a fresh, invigorating feel, and zinc-enriched surfactants purify the scalp as you wash.
What is a hair bath?
Hair bath is what Oway calls its shampoos. Each one cleanses and carries botanical actives chosen for a specific scalp or hair need, so every wash also works as a treatment.
Why does scalp care matter?
The scalp is skin, and hair grows from it. A scalp that is balanced, neither oily nor tight, is the base for hair that looks fresh, light and full. That is why Oway’s scalp formulas care for the scalp first, then the lengths.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens, phthalates and PEGs.
Which routine is right for me?
thinning hair duo: for hair prone to thinning. scalp vitality duo: for hair prone to thinning. thinning hair routine: for hair prone to thinning.
What does it smell like?
Olfactory bouquet: mint, lemon. The green freshness of mint and the pungent and sharp notes of lemon, for a treatment formulated to stimulate micro-circulation and strengthen the capillary bulb.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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