Purely natural haircare and skincare, ethically crafted.

Beauty's afterglow, gifted.

Meet Luce, our artisanal lavender candle crafted in Italy from upcycled Oway bottles. For orders over $150, bring home this $54 treasure at no cost: add Luce to your cart and use code 'mindfulmoments' at checkout.

Why Oway

At Oway, we weave quality into every step of our journey. From the fields of Ortofficina—our farm in the Italian countryside—we transform pure, hand-selected botanicals into naturally effective agricosmetics. The result is a line of effective formulas that ensure professional results while honoring the rich, living soil that sustains us.

Explore our lines

Step inside our design lab, where each piece stems from sustainable upcycled materials and refined Italian craftsmanship.

our design approach

our biodynamic roots

Inspired by and rooted in nature.

Plastic free

By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.

Vegan & cruelty free

Upholding our principles, we produce high-end, cruelty-free products without cutting corners.

100% from renewable sources

Our facilities and manufacturing process uses only renewable energy sources—no exceptions.