Professional haircare and skincare since 1948. Ethically crafted.
Discover our agricosmetic© formulations crafted from biodynamic, organic, and upcycled actives, naturally extracted through distillation and maceration.
Not sure where to start?
Let us curate a ritual tailored just for you. Answer a few quick questions and discover a selection designed around your unique needs, habits, and preferences.
we discover beauty's most powerful secrets.
Why Oway
At Oway, we weave quality into every step of our journey. From the fields of Ortofficina—our farm in the Italian countryside—we transform pure, hand-selected botanicals into naturally effective agricosmetics. The result is a line of effective formulas that ensure professional results while honoring the rich, living soil that sustains us.
A special gift awaits you this spring
As a special April promotion, receive Cono - a handcrafted Italian terracotta plant irrigation accessory that slowly releases water for up to two weeks - as a gift with any purchase of $120 or more. Simply add Cono to your cart along with your other items and enter code APRILTERRA at checkout.

For the home
Discover Artigiano, where we blend heritage craftsmanship and sustainable practices to turn reclaimed materials into beautifully crafted pieces.
Step inside our design lab, where each piece stems from sustainable upcycled materials and refined Italian craftsmanship.
Nurture your skin
Gently cleanse, moisturize, and revitalize with organic, biodynamic blends designed exclusively for face and body care.
Inspired by and rooted in nature.
Plastic free
By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.
Vegan & cruelty free
Upholding our principles, we produce high-end, cruelty-free products without cutting corners.
100% from renewable sources
Our facilities and manufacturing process uses only renewable energy sources—no exceptions.