Professional haircare and skincare since 1948. Ethically crafted.

Biodynamic, organic, plastic-free.

Discover our agricosmetic© formulations crafted from biodynamic, organic, and upcycled actives, naturally extracted through distillation and maceration.

Not sure where to start?

Let us curate a ritual tailored just for you. Answer a few quick questions and discover a selection designed around your unique needs, habits, and preferences.

When we listen to nature,
we discover beauty's most powerful secrets.
The future of beauty has ancient roots. Discover care that honors both heritage and horizon.

Why Oway

At Oway, we weave quality into every step of our journey. From the fields of Ortofficina—our farm in the Italian countryside—we transform pure, hand-selected botanicals into naturally effective agricosmetics. The result is a line of effective formulas that ensure professional results while honoring the rich, living soil that sustains us.

A special gift awaits you this spring

As a special April promotion, receive Cono - a handcrafted Italian terracotta plant irrigation accessory that slowly releases water for up to two weeks - as a gift with any purchase of $120 or more. Simply add Cono to your cart along with your other items and enter code APRILTERRA at checkout.

Step inside our design lab, where each piece stems from sustainable upcycled materials and refined Italian craftsmanship.

our design approach

our biodynamic roots

Inspired by and rooted in nature.

Plastic free

By opting for fully recyclable glass and aluminum containers, we protect our formulas and avoid micro-plastic contamination.

Vegan & cruelty free

Upholding our principles, we produce high-end, cruelty-free products without cutting corners.

100% from renewable sources

Our facilities and manufacturing process uses only renewable energy sources—no exceptions.