For cool blonde, white, and grey hair that's gone dull or brassy.

Violet pigments neutralise yellow tones, Spanish broom and gentian condition, and peach extract adds softness without weight. Hair looks cooler and cleaner after a few uses.

with Biodynamic Spanish Broom

Spanish broom flower extract is rich in flavonoids and scoparin that help protect hair from photooxidation, the UV-driven process that causes cool tones to yellow over time. It helps blonde and grey hair retain its clarity between salon visits.

with Organic Gentian

Gentian root contains secoiridoid glycosides and xanthones with strong antioxidant properties that help neutralize the oxidative stress responsible for brassiness in lightened or grey hair. It supports tone longevity while gently purifying the scalp.

with Upcycled Peach Kernel

Peach kernel extract delivers oleic acid, linoleic acid, and vitamin E that soften and condition without depositing warm-toned residues. It maintains the hair's cool optical profile while restoring suppleness to colour-treated or naturally white strands.

blondeway

bluemoon hair bath

$58.00 - 8.1 fl oz (240 mL)

A violet toning shampoo for cool blonde, white, and grey hair. Neutralises yellow and brassy undertones while enhancing brightness and vibrancy. Biodynamic Spanish broom and organic gentian condition; upcycled peach extract adds softness. Cleanses gently without stripping. Warm citrus and spice fragrance.

Silicone-free Paraben-free PEG-free Phthalate-free Plastic-free Vegan Cruelty-free Biodynamic Spanish broom Organic gentian

Add Re-usable Metal Pump / 8.1 fl oz (240 mL) (+ $10.00)

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with Biodynamic Spanish Broom

Spanish broom flower extract is rich in flavonoids and scoparin that help protect hair from photooxidation, the UV-driven process that causes cool tones to yellow over time. It helps blonde and grey hair retain its clarity between salon visits.

A flavonoid-rich extract that protects cool tones from UV-driven yellowing.

with Organic Gentian

Gentian root contains secoiridoid glycosides and xanthones with strong antioxidant properties that help neutralize the oxidative stress responsible for brassiness in lightened or grey hair. It supports tone longevity while gently purifying the scalp.

A xanthone-rich root extract that combats oxidative brassiness and supports tone longevity.

with Upcycled Peach Kernel

Peach kernel extract delivers oleic acid, linoleic acid, and vitamin E that soften and condition without depositing warm-toned residues. It maintains the hair's cool optical profile while restoring suppleness to colour-treated or naturally white strands.

A vitamin E-rich extract that conditions without warm residues, preserving cool tonal clarity.

✽ Tone Correction: Violet pigments neutralise yellow-orange brassiness
✽ Cool Brightness: Enhances the clarity and vibrancy of blonde, white, and grey tones
✽ Gentle Cleansing: Removes buildup without stripping moisture or colour
✽ Softening Care: Peach extract and guar condition for smooth, manageable hair
✽ Lasting Freshness: Warm citrus-spice scent with cardamom, ginger, and cinnamon notes

On wet hair, dose the appropriate amount of hair bath into the palm of one hand, and with the fingers of the other hand, gradually take the product. Apply it to the scalp, massaging until a creamy lather forms, and distribute the product through the lengths and ends with your hands. Leave on for about 2 minutes, then rinse thoroughly. If necessary, perform an initial cleansing with another Oway hair bath of your choice.

For even more effective results, apply BLUEMOON HAIR MASK afterward. It is recommended to alternate the use of bluemoon hair bath with an Oway Care hair bath.

Always apply with hands wearing suitable gloves.

We cultivate medicinal plants through biodynamic methods, upcycle powerful active ingredients, and use only 100% synthetic-free extraction techniques.
Aqua/Water/Eau OZ, Sodium Coceth Sulfate ND, Cocamidopropyl Betaine ND, Polyamino Sugar Condensate ND, Sodium Chloride ND, Spartium Junceum Flower Extract BD, Gentiana Lutea Extract O, Prunus Persica (Peach) Kernel Extract UC/E, Citrus Sinensis Peel Oil Expressed EO, Cinnamomum Camphora Linalooliferum Wood Oil EO, Juniperus Mexicana Wood Oil EO, Pogostemon Cablin Leaf Oil EO, Citrus Aurantium Dulcis (Orange) Peel Oil Expressed EO, Citrus Nobilis (Mandarin Orange) Peel Extract ND, Citrus Limon (Lemon) Peel Oil EO, Cinnamomum Cassia Leaf Oil EO, Citrus Bergamia Peel Oil Expressed EO, Coriandrum Sativum (Coriander) Fruit Oil EO, Elettaria Cardamomum (Cardamom) Seed Oil EO, Eugenia Caryophyllus Leaf Oil EO, Myristica Fragrans Fruit Oil EO, Zingiber Officinale (Ginger) Root Oil EO, Polyglyceryl-4 Caprate ND, Disodium Laureth Sulfosuccinate ND, Coco-Glucoside ND, Glyceryl Oleate ND, Guar Hydroxypropyltrimonium Chloride ND, Hydrogenated Palm Glycerides Citrate ND, Polyglyceryl-3 Ricinoleate ND, Phenethyl Acetate ND, Vanillin ND, Tocopherol ND, Triethyl Citrate ND, Citric Acid ND, Alpha-Terpineol ND, Cedrol ND, Maltol ND, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Linalool ND, Limonene ND, Acid Violet 43/Ext. Violet 2
Our alcohol is plant-based, sourced from sugar beet molasses and cereals.
How to read the formula: [BD] Biodynamic Active Ingredient | [O] Organically Grown Ingredient | [EO] Essential Oil | [ND] Naturally Derived Ingredient | [UC] Upcycled Ingredient | [E] Ethical Ingredient | [OZ] Ozonated Water

The ritual.

Apply to wet hair by distributing a small amount into your palm and gradually applying it to the scalp. Massage until a creamy lather forms, then work the product through the lengths and ends. Leave on for approximately 2 minutes before rinsing thoroughly. For optimal results, follow with Bluemoon Hair Mask and alternate with another Oway hair bath as needed. Gloves are recommended for prolonged and professional use.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

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