boho pomade

For casual, lived-in styles that need light, flexible hold

Olive oil esters provide pliable texture, marula oil conditions, and California poppy with grape extract protect during styling. Styles reshape easily through the day with no buildup or residue.

with Biodynamic California Poppy

California poppy is rich in flavonoids and carotenoids that protect the hair fiber from environmental stress during styled exposure. It helps maintain strand health and natural shine underneath the pomade's textured finish.

with Fair Trade Marula Oil

Marula oil delivers oleic acid and vitamin E that provide lightweight conditioning within the hold matrix. It prevents the dry, stripped feeling that styling pastes can cause while maintaining a clean, non-greasy finish with natural movement.

with Upcycled Grape Extract

Grape seed, skin, and stem extract is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection to exposed, styled hair. It helps prevent the oxidative dulling that comes from prolonged environmental exposure throughout the day.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the hair surface without interfering with the pomade's grip and hold. It keeps styled hair feeling soft and pliable rather than dry, ensuring tousled looks remain touchable throughout the day.

Oway Boho pomade packaging with text on a yellow background mobileonly mvis
mvis

styling & finish

boho pomade

$45.00 - 1.7 fl oz (50 mL)

A lightweight styling pomade for flexible, natural-looking hold. Olive oil esters provide pliable texture without greasiness; marula oil conditions and adds softness. Biodynamic California poppy and upcycled grape extract protect during styling. Creates texture, separation, and soft definition for tousled or curly styles. No residue, no stiffness.

Silicone-free Sulfate-free Paraben-free Phthalate-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower

✽ Flexible Hold: Soft, pliable control that moves naturally and reshapes easily
✽ Texture & Separation: Creates tousled, undone looks with defined strand placement
✽ Curl Definition: Shapes and enhances curls without crunch or weight
✽ Non-Greasy Finish: Olive esters condition without oily residue or buildup
✽ Clean Look: Invisible hold for a natural, refined appearance

The ritual.

Warm a small amount between your hands, then apply evenly to wet or dry hair. Focus on mid-lengths to ends, or distribute through the entire hair for shorter styles. For long hair, use as a finishing touch after blow-drying or diffusing to add structure and subtle shine.

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