For coloured or highlighted hair that fades between salon visits

Kakadu plum, goji berry, and red vine leaf protect against UV and oxidative fading, while arginine and sodium PCA lock in moisture and reinforce hair structure. Colour stays vibrant and hair feels stronger wash after wash.

with Fair Trade Kakadu Plum

Kakadu plum has the highest recorded natural concentration of vitamin C of any fruit. This potent antioxidant neutralizes oxidative stress on colored hair and helps stabilize pigment molecules against fading from washing, sun exposure, and environmental aggressors.

with Organic Goji Berry

Goji berry contains zeaxanthin, betaine, and polysaccharides that form a protective antioxidant network around the hair shaft. This shields color-treated hair from pollution and free radical damage while helping maintain the moisture balance that keeps colored hair looking glossy and rich.

with Biodynamic Red Vine Leaf

Red vine leaf is rich in polyphenols and anthocyanins that act as a natural UV filter for the hair fiber. They help intercept the photooxidation process that breaks down color molecules, preserving vibrancy and depth between salon visits.

with Arginine

A naturally occurring amino acid that carries a positive charge, allowing it to bond directly to the negatively charged surface of damaged, color-treated hair. It fills gaps in the cuticle left by chemical processing, reducing porosity and helping color molecules stay locked inside the cortex longer.

Beige label for O Way color protection hair bath with text and branding. mvis mobileonly

colorup

color protection hair bath

$45.00 - 8.1 fl oz (240 mL)

A colour-protective shampoo for coloured and highlighted hair. Kakadu plum, goji berry, and red vine leaf deliver potent antioxidant protection against UV and environmental fading. Arginine and sodium PCA support hair structure and lock in moisture. Gentle amino acid cleansing base preserves vibrancy without stripping.

Silicone-free Paraben-free Phthalate-free PEG-free No synthetic fragrance Vegan Cruelty-free Biodynamic red vine Organic goji berries

Add Re-usable Metal Pump / 8.1 fl oz (240 mL) (+ $10.00)

with Fair Trade Kakadu Plum

Kakadu plum has the highest recorded natural concentration of vitamin C of any fruit. This potent antioxidant neutralizes oxidative stress on colored hair and helps stabilize pigment molecules against fading from washing, sun exposure, and environmental aggressors.

The world's richest natural vitamin C source, stabilizing color pigments against oxidative fading.

with Organic Goji Berry

Goji berry contains zeaxanthin, betaine, and polysaccharides that form a protective antioxidant network around the hair shaft. This shields color-treated hair from pollution and free radical damage while helping maintain the moisture balance that keeps colored hair looking glossy and rich.

A zeaxanthin-rich berry that shields color from pollution and free radical damage.

with Biodynamic Red Vine Leaf

Red vine leaf is rich in polyphenols and anthocyanins that act as a natural UV filter for the hair fiber. They help intercept the photooxidation process that breaks down color molecules, preserving vibrancy and depth between salon visits.

A polyphenol-rich extract that filters UV and slows the photooxidation that fades color.

with Arginine

A naturally occurring amino acid that carries a positive charge, allowing it to bond directly to the negatively charged surface of damaged, color-treated hair. It fills gaps in the cuticle left by chemical processing, reducing porosity and helping color molecules stay locked inside the cortex longer.

A positively charged amino acid that seals cuticle gaps and locks color molecules in the cortex.

✽ Colour Protection: Antioxidant-rich botanicals shield against UV and oxidative fading
✽ Vibrancy Retention: Helps maintain colour intensity and shine between salon visits
✽ Structural Support: Arginine and sodium PCA strengthen colour-treated hair
✽ Gentle Cleansing: Amino acid surfactants clean without stripping or dulling
✽ Environmental Defence: Protects against pollution, hard water, and daily stress

We cultivate medicinal plants through biodynamic methods, upcycle powerful active ingredients, and use only 100% synthetic-free extraction techniques.
Aqua/Water/Eau OZ, Sodium Coceth Sulfate ND, Cocamidopropyl Betaine ND, Polyglyceryl-4 Caprate ND, Vitis Vinifera (Grape) Leaf Exract BD, Lycium Barbarum Fruit Extract O, Terminalia Ferdinandiana Fruit Extract FT, Hydrolyzed Vegetable Protein ND, Sodium Pca ND, Citrus Medica Vulgaris Peel Oil EO, Citrus Aurantium Bergamia (Bergamot) Fruit Oil EO, Foeniculum Vulgare (Fennel) Oil EO, Citrus Aurantium Dulcis (Orange) Peel Oil EO, Sodium Myristoyl Glutamate ND, Polyglyceryl-3 Ricinoleate ND, Guar Hydroxypropyltrimonium Chloride ND, Sodium Cocoyl Alaninate ND, Disodium Laureth Sulfosuccinate ND, Sodium Babassuamphoacetate ND, Arginine ND, Glyceryl Oleate ND, Lauryl Alcohol ND, Coco-Glucoside ND, Dicaprylyl Ether ND, Glycerin ND, Tocopherol ND, Sorbic Acid, Hydrogenated Palm Glycerides Citrate ND, Citric Acid ND, Sodium Chloride ND, Sodium Benzoate, Potassium Sorbate, Limonene ND, Linalool ND
Our alcohol is plant-based, sourced from sugar beet molasses and cereals.
How to read the formula: [BD] Biodynamic Active Ingredient | [O] Organically Grown Ingredient | [EO] Essential Oil | [ND] Naturally Derived Ingredient | [UC] Upcycled Ingredient | [E] Ethical Ingredient | [OZ] Ozonated Water

The ritual.

On thoroughly wet hair, dispense the desired amount into one hand and use the fingers of the other to apply directly to the scalp. Massage using gentle, circular motions until a soft lather forms. Rinse thoroughly. Repeat if needed for a complete cleanse.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

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Discover our daily essentials

Discover our carefully curated essentials collection. botanically potent formulations crafted for everyday ritual that deliver transformative results while honoring your natural radiance.

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miracle eye complex

Eye cream for dark circles
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tratto aromatherapy mist

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awakening face moisturizer

Moisturizer for tired skin
3D hydration technology for plump, radiant results

$112.00 - 1.7 fl oz (50 mL)

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