rebuildM+ hair bath

For severely damaged or chemically treated hair that also lacks body

Biomimetic amino acid complex rebuilds hair fibre from the first wash, mineral-replenishing actives restore internal strength, and the formula adds visible lift and density as it repairs.

with Biodynamic Lavender

Lavender contains linalool and linalyl acetate with proven anti-inflammatory activity. It calms the scalp sensitivity and irritation that chemical treatments cause, creating a soothed, receptive environment for hair fiber reconstruction.

with Organic Red Clover

Red clover is rich in isoflavones and biochanin A, phytoestrogens that help stimulate keratinocyte activity and support the rebuilding of weakened hair protein structures. It reinforces compromised strands from the outside in, improving visible thickness and resilience.

with Upcycled Citrus Peel Extracts

overed from orange and tangerine processing, these peel extracts are concentrated in citric acid and mineral-rich bioflavonoids that help restore the calcium, magnesium, and zinc depleted by chemical treatments. They re-mineralize the hair fiber, improving its internal cohesion and strength.

with Biomimetic Amino Acid Complex

The formula contains eleven amino acids including arginine, proline, and glycine that mirror the building blocks of keratin. They bond directly to the gaps in damaged hair protein, beginning structural reconstruction from the very first wash and progressively restoring body and integrity.

rebuildm+

rebuildM+ hair bath

$65.00 - 8.1 fl oz (240 mL)

A reparative shampoo that cleanses while supporting reconstruction of severely damaged, chemically-treated hair. Formulated with a biomimetic amino acid complex to start rebuilding the hair fiber and mineral-replenishing actives to restore internal strength. Biodynamic lavender and organic clover calm scalp sensitivity from processing. Improves manageability and adds visible body from the first wash—priming strands for deep repair with RebuildM+ Hair Mask.

Silicone-free Phthalate-free Paraben-free Mineral oil-free SLS-free Vegan Cruelty-free Biodynamic lavender Organic clover Multi-amino acid complex
Pay in 4 interest-free installments of $16.25 with Shop Pay

In stock and ready to ship: order today → get it by Wednesday (with express shipping)

Shop the set

hair repair kit

hair repair kit

Shampoo + Hair Mask + Protective Serum

$243.00 $220.00

✽ FIBRE RECONSTRUCTION: Biomimetic amino acid complex rebuilds damaged structure from the first wash.
✽ MINERAL REPLENISHMENT: Citrus extracts fortify hair while biodynamic lavender soothes sensitized scalps.
✽ VISIBLE BODY & THICKNESS: Adds lift and density, enhancing volume and texture.
✽ ENHANCED MANAGEABILITY: Improves control and softness, even in delicate or compromised hair.

The ritual.

Apply to wet hair and massage in circular motions until a creamy lather forms. Rinse thoroughly and repeat if necessary to enhance the regenerating effect.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

  • Most Loved
    frequent use hair & scalp bath (950 mL)

    frequent use hair & scalp bath (950 mL)

    Shampoo for daily washing
    Gentle detox suitable for everyday use
    $110.00 - 32.1 fl oz (950 mL)
  • Most Loved
    frequent use conditioner (950 mL)

    frequent use conditioner (950 mL)

    Conditioner for daily use
    Light hydration with instant detangling
    $115.00 - 32.1 fl oz (950 mL)
  • Most Loved
    fortifying hair bath (950 mL)

    fortifying hair bath (950 mL)

    Shampoo for thinning hair
    Stimulates scalp and strengthens strands
    $116.00 - 32.1 fl oz (950 mL)
  • color protection hair bath (950 mL)

    color protection hair bath (950 mL)

    Shampoo for color-treated hair
    Protects vibrancy and prolongs shine.
    $110.00 - 32.1 fl oz (950 mL)
  • Most Loved
    moisturizing hair bath (950 mL)

    moisturizing hair bath (950 mL)

    Shampoo for very dry hair
    Delivers intense moisture and smoothness
    $130.00 - 32.1 fl oz (950 mL)
  • purifying hair bath for dry scalp (950 mL)

    purifying hair bath for dry scalp (950 mL)

    Shampoo for dry, flaky scalp
    Soothes irritation and helps relieve dandruff
    $106.00 - 32.1 fl oz (950 mL)
  • purifying hair bath for oily scalp (950 mL)

    purifying hair bath for oily scalp (950 mL)

    Shampoo for oily scalp with dandruff
    Deep-cleanses and helps control flakes
    $106.00 - 32.1 fl oz (950 mL)
  • Most Loved
    smoothing conditioner (950 mL)

    smoothing conditioner (950 mL)

    Conditioner for frizzy hair
    Tames unruly strands while reducing tangles
    $115.00 - 32.1 fl oz (950 mL)