curly hair deep mask

For dry, porous curls that need serious moisture replenishment

Use pre-wash to protect or post-wash to seal and define. Curls come out softer, more defined, and less prone to breakage.

with Biodynamic Fennel

Fennel oil contains anethole and fenchone that help soften and relax coarse curl texture during masking time. Its gentle warming properties enhance absorption of the mask's conditioning agents deeper into the hair fiber.

with Organic St. John's Wort

St. John's wort contains hypericin and hyperforin, bioactives that repair oxidative damage accumulated in dry, porous curls. It helps restore the internal cohesion of the hair fiber, improving elasticity and reducing the brittleness that leads to breakage in textured hair.

with Upcycled Rice Extract

Recovered from rice processing, this extract delivers inositol, a cyclic sugar that penetrates deep into the cortex during extended masking time. It repairs broken hydrogen bonds and reinforces curl memory, so curls spring back with more definition and bounce after rinsing.

with Coconut Oil

Coconut oil has high lauric acid content and low molecular weight. It penetrates the cortex more effectively than most oils, reducing protein loss during washing and restoring strength to over-processed, moisture-starved curls.

Product label for a curly hair deep mask on a beige background mobileonly mvis
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twist'n curl

curly hair deep mask

$65.00 - 5.1 fl oz (150 mL)

A deeply nourishing mask for dry, damaged, or dehydrated curls. Coconut oil and shea butter restore moisture and softness; St. John's wort and fennel strengthen and smooth. Use pre-wash to fortify and protect, or post-wash to define and seal. Rich conditioning without weight.

Sulfate-free Silicone-free Paraben-free Phthalate-free PEG-free Vegan Cruelty-free Biodynamic fennel Organic St. John's wort

✽ Intense Moisture: Coconut oil and shea butter deeply nourish parched, porous curls
✽ Dual Use: Pre-wash to strengthen and protect, post-wash to smooth and define
✽ Curl Resilience: St. John's wort and fennel support elasticity and bounce
✽ Cuticle Smoothing: Seals and conditions for softer, shinier, more uniform curls
✽ Weightless Nourishment: Rich formula absorbs fully without heaviness or buildup

The ritual.

✽ As a post-wash mask, apply to clean, towel-dried hair, massage for 5 minutes, then leave on an additional 5–10 minutes before combing through and rinsing.

✽ For an intensive pre-wash treatment, apply to dry hair section by section, leave for up to 10 minutes, gradually add water while massaging, then rinse and proceed with cleansing.

The tube is part of the formula.

Every Oway tube is made of aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your body. Aluminum is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

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