shaping putty

For structured, textured styles with a natural, semi-matte finish

Medium-strong hold formula. Strands separate and shape easily. Hold is firm but the hair still moves.

with Biodynamic California Poppy

California poppy is rich in flavonoids and carotenoids that condition the hair fiber beneath the putty's structured hold. It keeps styled strands soft and pliable, ensuring sculpted shapes maintain their natural movement rather than feeling stiff or overworked.

with Organic Cornflower

It contains anthocyanins and polyphenols that enhance light reflection on the hair surface, contributing to the putty's semi-matte finish. It adds just enough shine to keep styled hair looking healthy and dimensional without crossing into a wet or glossy appearance.

with Fair Trade Marula Oil

Marula oil delivers oleic acid and vitamin E that nourish strands within the hold matrix without leaving surface residue. It allows the putty to be reworked and reshaped throughout the day while maintaining conditioned, healthy-feeling hair.

with Upcycled Grape Extract

Grape seed, skin, and stem extract is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection to styled hair. It helps preserve strand strength and color vibrancy in moulded, separated styles exposed to sun and environmental stress all day.

Oway Shaping putty packaging with text on a yellow background mobileonly mvis

styling & finish

shaping putty

$45.00 - 1.7 fl oz (50 mL)

A versatile styling putty for structured, sculpted styles with a semi-matte finish. Medium-strong hold that shapes and defines while maintaining natural movement. Castor oil adds grip; marula oil nourishes without residue. Biodynamic California poppy softens; upcycled grape extract protects. Ideal for moulded, separated, or textured looks.

Silicone-free Sulfate-free Paraben-free Phthalate-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower Upcycled grape extract

✽ Structured Hold: Medium-strong control for sculpted, defined shapes
✽ Semi-Matte Finish: Natural texture between matte and satin
✽ Pliable Movement: Shapes firmly while keeping hair touchable and flexible
✽ Strand Separation: Defines and moulds individual strands for textured styles
✽ Nourishing Grip: Marula oil conditions while castor oil adds workable texture

The ritual.

Work a small amount between your hands and apply to wet or dry hair to create texture and shape. Ideal for short and very short styles, offering a semi-matte finish with long-lasting control.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

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