next day cream

For all hair types wanting effortless second-day texture without the wait

Apply to dry or slightly damp hair to create natural movement and soft shine. Works on straight, wavy, or curly.

with Biodynamic Iris

Iris root contains isoflavones and irones that help regulate moisture distribution along the strand. It prevents both dryness and excess oiliness, maintaining the balanced, lived-in texture that defines a natural second-day look.

with Organic Blackthorn

Blackthorn fruit is rich in vitamin C, tannins, and flavonoids that add subtle structure to the hair without rigidity. Its gentle astringent properties help create the soft, piecey separation and dimension that second-day hair has naturally.

with Fair Trade Rice Extract

Rice extract delivers inositol that penetrates the cortex and strengthens internal bonds. It gives fine or limp hair enough structural support to hold texture and movement, while keeping thicker hair from becoming heavy or over-defined.

with Castor Oil

Rich in ricinoleic acid, a unique hydroxyl fatty acid that coats the strand with a flexible, non-greasy film. It adds the soft luminosity and touchable definition characteristic of second-day hair, while its humectant properties help styles evolve naturally rather than falling flat.

mvis

blue tit special edition

next day cream

$58.00 - 4.7 fl oz (140 mL)

A lightweight styling cream that delivers the effortless, second-day texture on day one. Castor oil and squalane add soft definition and luminosity without stiffness or buildup. Works across hair types—enhances waves and curls, adds dimension and movement to straight hair.

Silicone-free Paraben-free Mineral oil-free Vegan Cruelty-free Biodynamic iris Organic blackthorn
Pay in 4 interest-free installments of $14.50 with Shop Pay

In stock and ready to ship: order today → get it by Tuesday (with express shipping)

✽ Undone Texture: Creates that "day after" look with soft, natural movement
✽ Flexible Hold: Light control that moves with hair without crunch or stiffness
✽ Luminous Finish: Castor oil and squalane add shine without greasiness
✽ All Hair Types: Defines curls and waves, adds dimension to straight hair
✽ Lightweight Formula: Won't weigh hair down or cause buildup over time

The ritual.

Work a small amount between your hands and apply to damp or dry hair from roots to ends. To boost shine, add a touch more as a finishing step.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

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