For styles that need soft hold and a polished, natural finish

Frizz settles, styles keep their shape without rigidity, and hair looks healthy rather than product-heavy.

with Biodynamic California Poppy

California poppy is rich in flavonoids and carotenoids that protect the hair fiber from thermal and oxidative stress during styling. It helps maintain strand integrity and adds a natural, healthy-looking shine to finished styles.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the hair surface, helping the styling film distribute evenly across the strand. It reduces friction and flyaways for a smoother, more polished result without the coated feel of heavier styling products.

with Fair Trade Marula Oil

Marula oil delivers oleic acid and vitamin E that maintain strand flexibility within the hold. It prevents the dry, crunchy texture that styling products can create, keeping shaped hair soft, luminous, and touchable throughout the day.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that bonds to the hair shaft, adding subtle body and structure to fine or limp strands. It gives the styling fluid something to build on, helping soft, fluid styles hold their shape longer without relying on heavier fixatives.

Product label for 'oway flux potion' hair fluid with text and branding on a yellow background mobileonly mvis

styling & finish

flux potion styling fluid

$64.00 - 8.1 fl oz (240 mL)

A styling fluid that delivers soft structure without stiffness, while forming a protective, smoothing film over the hair. Enriched with biodynamic Eschscholzia for shine, organic Centaurea for protection, and ethically sourced Marula for nourishment, it creates soft, full-bodied styles with a natural finish.

Silicone-free Paraben-free Mineral oil-free Vegan Cruelty-free Biodynamic California poppy Fair trade marula oil Upcycled orange extract

with Biodynamic California Poppy

California poppy is rich in flavonoids and carotenoids that protect the hair fiber from thermal and oxidative stress during styling. It helps maintain strand integrity and adds a natural, healthy-looking shine to finished styles.

A flavonoid-rich extract that protects during styling and adds natural shine to finished looks.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the hair surface, helping the styling film distribute evenly across the strand. It reduces friction and flyaways for a smoother, more polished result without the coated feel of heavier styling products.

An anthocyanin-rich botanical that helps the styling film distribute evenly for a polished finish.

with Fair Trade Marula Oil

Marula oil delivers oleic acid and vitamin E that maintain strand flexibility within the hold. It prevents the dry, crunchy texture that styling products can create, keeping shaped hair soft, luminous, and touchable throughout the day.

An oleic acid-rich oil that keeps styled hair soft, luminous, and touchable throughout the day.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that bonds to the hair shaft, adding subtle body and structure to fine or limp strands. It gives the styling fluid something to build on, helping soft, fluid styles hold their shape longer without relying on heavier fixatives.

A strand-bonding protein that adds body and helps soft styles hold shape longer.

✽ Flexible Hold: Soft control that holds shape without rigidity or crunch
✽ Smoothing Effect: Calms frizz and flyaways for a polished, natural finish
✽ Protective Layer: Shields hair from heat and environmental stress during styling
✽ Lightweight Nourishment: Marula and macadamia oils add shine without weighing hair down
✽ Versatile Styling: Works for structured bobs, flowing lengths, or textured short cuts

We cultivate medicinal plants through biodynamic methods, upcycle powerful active ingredients, and use only 100% synthetic-free extraction techniques.
Aqua/Water/Eau (OZ), Alcohol Denat. (ND), Glycerin (ND), Polysorbate 20 (ND), Polyquaternium-28, Macadamia Seed Oil Glycereth-8Esters(ND), Eschscholtzia Californica Flower/Leaf/StemExtract(BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Citrus Aurantium Dulcis (Orange) Fruit Extract (UC)(ND), Hydrolyzed Rice Bran Protein (ND), Hydroxyethylcellulose (ND), Salvia Officinalis (Sage) Oil (EO), Citrus Aurantium Bergamia (Bergamot) Fruit Oil (EO), Citrus Aurantium Dulcis (Orange) Peel Oil (EO), Lactobacillus Ferment(ND), Citrus Medica Vulgaris Peel Oil (EO), Polysorbate60 (ND), Benzyl Alcohol, Citric Acid (ND), Disodium Phosphate, Sodium Phosphate, Limonene (ND), Geraniol (ND), Linalool (ND), Citral (ND), Ethylhexylglycerin, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate
How to read the formula: [BD] Biodynamic Active Ingredient | [O] Organically Grown Ingredient | [EO] Essential Oil | [ND] Naturally Derived Ingredient | [UC] Upcycled Ingredient | [E] Ethical Ingredient | [OZ] Ozonated Water

The ritual.

Shake before use and distribute evenly on wet hair. Style as desired and proceed with drying for a soft yet structured finish. Ideal for shaping long or bob-cut styles with elegance or defining short, creative looks when applied to damp hair.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Discover our daily essentials

Discover our carefully curated essentials collection. botanically potent formulations crafted for everyday ritual that deliver transformative results while honoring your natural radiance.

nebula soothing hand balm

Balm for dry hands
Deep nourishment wrapped in a refined citrus-spice scent

$35.00 - 1.7 fl oz (50 mL)
jelly purifier face cleanser

Cleanser for impure skin
Energizes and balances while refreshing

$59.00 - 4.7 fl oz (140 mL)
miracle eye complex

Eye cream for dark circles
Tightens, brightens, and reduces puffiness

$105.00 - 0.68 fl oz (20 mL)
tratto aromatherapy mist

Botanical essence for fabrics
Infused with citrus, herbal, and floral notes

$80.00 - 5.4 fl oz (160 mL)
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awakening face moisturizer

Moisturizer for tired skin
3D hydration technology for plump, radiant results

$112.00 - 1.7 fl oz (50 mL)

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