moisturizing hair mask

For very dry, coarse, or frizz-prone hair that feels brittle

After a single use hair feels softer and more supple. The difference builds over time.

with Biodynamic Walnut Leaf

Grown on our farm in Bologna following biodynamic principles, walnut leaf is rich in juglone and ellagitannins that help tighten and seal the cuticle, locking deep hydration into the cortex. This improves moisture retention in porous, dehydrated hair that struggles to hold water.

with Organic Olive Fruit

Extracted from organically grown olives, this concentrate delivers squalene, oleic acid, and polyphenols that replenish the hair's depleted lipid layer. It restores flexibility to brittle, over-dry strands and helps rebuild the natural protective film that prevents further moisture loss.

with Fair Trade Patauá Oil

Ethically sourced from the Amazon basin, patauá oil has a fatty acid profile dominated by oleic acid, allowing it to penetrate thick, porous hair efficiently. It delivers deep, lasting conditioning that improves elasticity and helps prevent the mechanical stress that causes split ends.

with Murumuru Seed Butter

Sourced from the Amazon palm, murumuru butter is rich in lauric and myristic acids that form a lightweight, non-greasy moisture seal around the strand. It smooths frizz at the cuticle level while adding body and bounce without weighing down thick hair.

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moisturizing

moisturizing hair mask

$52.00 - 5.1 fl oz (150 mL)

A deeply conditioning mask for very dry, thick, or frizzy hair. Pataua oil, murumuru butter, and babassu saturate strands with moisture and essential fatty acids. Biodynamic walnut and olive extract restore elasticity and prevent breakage. Hair is left soft, bouncy, and visibly healthier. Warm notes of vanilla, cinnamon, and orange.

Silicone-free Sulfate-free Paraben-free Phthalate-free PEG-free Vegan Cruelty-free Biodynamic walnut Organic olive

✽ Deep Moisture: Pataua, murumuru, and babassu deliver intense, lasting hydration
✽ Frizz Control: Smooths and seals the cuticle for calmer, more uniform strands
✽ Elasticity Repair: Walnut and olive restore bounce and flexibility to brittle hair
✽ Split End Prevention: Essential fatty acids strengthen and protect fragile ends
✽ Shine Enhancement: Leaves hair luminous, silky, and visibly nourished

The ritual.

After cleansing, gently towel dry your hair to remove excess water. Dispense the appropriate amount of mask into the palm of one hand. With the fingers of your other hand, gradually take some of the product and apply it strand by strand. Massage from lengths to ends, following the direction of the hair cuticles. Allow the mask to work for 5-10 minutes, then comb through your hair and rinse thoroughly.

Pro Tips

✽ Ideal for natural drying, as it provides elasticity to the hair.
✽ An excellent anti-age treatment, as it replenishes lipid and moisture deficiencies.
✽ When activated with a hand massage, its effectiveness is enhanced, promoting the absorption of active ingredients.

The tube is part of the formula.

Every Oway tube is made of aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your body. Aluminum is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

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