The bottle is part of the formula
Every Oway bottle is glass and aluminium. No plastic means no leaching and no microplastics in your formula. Glass keeps out light, air and moisture, so the formula arrives as it left the lab.
About our packaging
For fine or weakened hair that lies flat and lacks body
Amino acid complex strengthens the hair fibre, hyaluronic acid derivative binds moisture for fullness, and marula oil conditions without weight. Hair lifts from root to tip and holds volume through the day.
with Amino Acid Complex
Eleven amino acids including arginine, proline, and glycine that mirror the building blocks of keratin. They bond to thinning, stressed hair fiber, rebuilding its protein architecture from within to create strands that are physically thicker.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E in a lightweight form that nourishes fine hair without collapsing body. It maintains strand flexibility and healthy shine while supporting the medium hold needed for all-day volume.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that help reinforce the protein structure of fine, weakened strands. It adds resilience to fragile hair, giving it the internal strength needed to support and maintain volume.
with Organic cornflower
Cornflower contains anthocyanins and polyphenols that condition fine hair without depositing weight. It helps strands maintain their lifted position after blow-drying by reducing static and clumping, keeping volume looking full and naturally distributed.
bodifying hair renewer
For fine, flat or weakened hair: a spray lotion that lifts from root to tip before blow-drying.
5.0- Complimentary shipping on orders over $80
What it does
- Volume & Body. Lifts fine, limp hair with lasting fullness and natural texture
- Fibre Strength. Amino acid complex reinforces weakened, stressed strands
- Moisture Binding. Hyaluronic acid derivative hydrates and adds plumpness
- Lightweight Conditioning. Marula oil softens without flattening volume
- Styling Support. Medium hold primes hair for blow-drying and heat styling
Key actives
Biodynamic california poppyOrganic cornflowerMulti-amino acid complexHyaluronic acid complex
Biodynamic california poppyOrganic cornflowerMulti-amino acid complexHyaluronic acid complexFormula
Silicone-free, paraben-free, phthalate-free, mineral oil-free, vegan, cruelty-free.
Scent
Fresh citrus with herbaceous notes.
Texture
A light lotion with medium hold; conditions without weight.
How to use
On towel-dried hair
- Shake well.
- Spray onto towel-dried hair.
- Comb through to distribute evenly.
- Blow-dry or style as desired.
What’s inside
Read it like a label: every active, where it grows and what it does.
Biodynamic
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Eschscholtzia Californica Flower/Leaf/Stem Extract Biodynamic
Grown organically
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Centaurea Cyanus Flower Extract Organic
Upcycled
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Orange UpcycledCitrus Aurantium Dulcis (Orange) Fruit Extract
Fair trade
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Sclerocarya Birrea Seed Oil Fair trade
Essential oils
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Sage Essential oilSalvia Officinalis (Sage) Oil
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Bitter orange Essential oil
Citrus Aurantium Bergamia (Bergamot) Peel Oil
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Citrus Medica Vulgaris Peel Oil Essential oil
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Orange Essential oil
Citrus Aurantium Dulcis (Orange) Peel Oil
Ozonated water
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Water Ozonated
Full ingredient list (INCI)
Each mark says where an ingredient comes from. Tap one to see what it means and find it in the list.
Aqua/Water/EauOZ, Polysorbate 20ND, Amp-Acrylates/Allyl Methacrylate Copolymer, Sodium Polyaspartate, Eschscholtzia Californica Flower/Leaf/Stem ExtractBD, Centaurea Cyanus Flower ExtractO, Sclerocarya Birrea Seed OilFT, Citrus Aurantium Dulcis (Orange) Fruit ExtractUC, Salvia Officinalis (Sage) OilEO, Citrus Aurantium Bergamia (Bergamot) Peel OilEO, Citrus Medica Vulgaris Peel OilEO, Citrus Aurantium Dulcis (Orange) Peel OilEO, Hydroxypropyltrimonium Hyaluronate, ArginineND, GlycineND, AlanineND, SerineND, ValineND, IsoleucineND, ProlineND, ThreonineND, HistidineND, PhenylalanineND, PcaND, Sodium PcaND, Lactobacillus FermentND, Aspartic AcidND, Glyceryl LaurateND, Sodium LactateND, Citric AcidND, Benzyl Alcohol, LinaloolND, LimoneneND, Phenoxyethanol, PineneND, CamphorND, Linalyl AcetateND, Beta-CaryophylleneND, CitralND, Sodium Benzoate, Potassium Sorbate
Where it comes from
Grown at Ortofficina
Our main actives grow at Ortofficina, our farm in the Bolognese hills, under biodynamic methods, and are harvested when each plant is at its most potent.
Visit OrtofficinaWhat customers say
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Will it weigh down fine, flat hair?
No. Marula oil conditions without weight, so fine, flat hair gets lift and body from root to tip.
Do I spray it on wet or dry hair?
On towel-dried hair. Shake well, spray evenly, comb through, then blow-dry or style for soft volume and texture.
How much hold does it give?
A medium hold with natural volume. It lifts from root to tip and primes hair for blow-drying and heat styling without stiffness.
Is it suitable for weak, limp hair?
Yes. A multi-amino acid complex reinforces weakened, stressed strands, and a hyaluronic acid derivative binds moisture to add body and plumpness.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens, phthalates and mineral oils.
What does it smell like?
Fresh hints of citrus fragrances with herbaceous notes.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.