Lovely
For fine or weakened hair that lies flat and lacks body
Amino acid complex strengthens the hair fibre, hyaluronic acid derivative binds moisture for fullness, and marula oil conditions without weight. Hair lifts from root to tip and holds volume through the day.
with Amino Acid Complex
Eleven amino acids including arginine, proline, and glycine that mirror the building blocks of keratin. They bond to thinning, stressed hair fiber, rebuilding its protein architecture from within to create strands that are physically thicker.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E in a lightweight form that nourishes fine hair without collapsing body. It maintains strand flexibility and healthy shine while supporting the medium hold needed for all-day volume.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that help reinforce the protein structure of fine, weakened strands. It adds resilience to fragile hair, giving it the internal strength needed to support and maintain volume.
with Organic cornflower
Cornflower contains anthocyanins and polyphenols that condition fine hair without depositing weight. It helps strands maintain their lifted position after blow-drying by reducing static and clumping, keeping volume looking full and naturally distributed.
styling & finish
bodifying hair renewer
$60.00
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5.4 fl oz (160 mL)
A bodifying lotion for fine, flat, or weakened hair. Multi-amino acid complex strengthens and rebuilds hair fibre; hyaluronic acid derivative binds moisture and adds body. Marula oil conditions without weight. Lifts from root to tip with medium hold and natural volume. Ideal for blow-drying.
Silicone-free
Paraben-free
Phthalate-free
Mineral oil-free
Vegan
Cruelty-free
Biodynamic California poppy
Organic cornflower
Multi-amino acid complex
Hyaluronic acid complex
Pay in 4 interest-free installments of
$15.00
with
In stock and ready to ship: order today → get it by Tuesday (with express shipping)
The ritual.
Part of the blow-dry volume routine
For fine, flat hair that needs volume. Builds body through the blow-dry, then sets the shape with hold that still moves.
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Step 1 · Blow-dry
You are hereShake well. Spray onto towel-dried hair, comb through evenly, then blow-dry.
bodifying hair renewer
Spray for fine hair
Boosts bounce and fullness without heaviness$60.00 - 5.4 fl oz (160 mL) -
Step 2 · Flexible hold
Shake well. Spray evenly onto dry hair to lock in smooth or wavy styles with natural movement.
molding mist
Spray for flexible hold
Defines styles with a natural, residue-free finish$60.00 - 8.1 fl oz (240 mL) -
Step 3 · Strong hold
Shake well. Spray evenly on dry hair, then briefly direct a blow dryer over it for stronger hold.
sculpting mist
Spray for strong hold
Provides flexible control for long-lasting natural styles$60.00 - 8.1 fl oz (240 mL)
The full routine
For fine, flat hair that needs volume. Builds body through the blow-dry, then sets the shape with hold that still moves.
How often: The lotion at each blow-dry; the mists to finish, as much hold as the style needs.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Will it weigh down fine, flat hair?
No. Marula oil conditions without weight, so fine, flat hair gets lift and body from root to tip.
Do I spray it on wet or dry hair?
On towel-dried hair. Shake well, spray evenly, comb through, then blow-dry or style for soft volume and texture.
How much hold does it give?
A medium hold with natural volume. It lifts from root to tip and primes hair for blow-drying and heat styling without stiffness.
Is it suitable for weak, limp hair?
Yes. A multi-amino acid complex reinforces weakened, stressed strands, and a hyaluronic acid derivative binds moisture to add body and plumpness.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens, phthalates and mineral oils.
Which routine is right for me?
fine hair leave-in duo: for fine, flat hair. blow-dry volume routine: for fine, flat hair that needs volume.
What does it smell like?
Fresh hints of citrus fragrances with herbaceous notes.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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