These products are truly amazing. My hair has never looked or felt better. Very grateful to you masterful alchemist's coming up with these incredible gifts for us
For curly hair that tangles and loses definition after washing
Works as a rinse-out conditioner or leave-in pre-styler. Curls detangle easily and stay defined with reduced frizz through the day.
with Biodynamic Fennel
Fennel oil contains anethole and fenchone that help soften and relax tangled curl clusters. Its gentle emollient properties allow knots to release more easily, reducing the mechanical damage that detangling causes in textured hair.
with Organic St. John's Wort
St. John's wort contains hypericin and hyperforin, bioactives that repair micro-damage along the cuticle and restore cohesion to dry, porous curls. It nourishes the strand at a structural level, whether the product is rinsed out or left in as a styling primer.
with Upcycled Rice Extract
This extract delivers inositol that penetrates the cortex to reinforce internal hydrogen bonds. It improves curl elasticity and definition, helping curls hold their natural shape through styling and throughout the day without stiffness.
with Rapeseed Phytosterols
These plant sterols mimic the hair's natural 18-MEA lipid layer that is depleted by washing and friction. They rebuild the cuticle's hydrophobic barrier, sealing in moisture and blocking humidity to keep curls defined, smooth, and frizz-free.
twist'n curl
curly hair combing cream
$78.00
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8.1 fl oz (240 mL)
A two-in-one formula that works as both a rinse-out conditioner and a leave-in pre-styler. Deeply hydrates and detangles without weight, seals the cuticle for frizz control, and primes curls for styling. St. John's wort and rapeseed sterols nourish; rice extract and tapioca starch add definition without crunch.
Sulfate-free
Silicone-free
Paraben-free
Phthalate-free
No synthetic fragrance
Mineral oil-free
Vegan
Cruelty-free
Organic St. John's wort
Biodynamic fennel
Upcycled rice extract
Pay in 4 interest-free installments of
$19.50
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the complete curly care kit
For curly hair. Gives curls long-lasting moisture and definition, with less frizz.
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Step 1 · Wash
Massage into wet scalp and hair to a creamy lather, rinse. Repeat if needed.
curly hair bath
Shampoo for curly hair
Gently cleanses while enhancing natural bounce$55.00 - 8.1 fl oz (240 mL) -
Step 2 · Condition
You are hereUse as a rinse-out conditioner, or leave it in as a pre-styler.
curly hair combing cream
Conditioner for curly hair
Detangles, hydrates, and defines curls$78.00 - 8.1 fl oz (240 mL) -
Step 3 · Weekly mask
After washing, on towel-dried hair, leave 10 to 15 minutes, rinse. Or use before washing, on dry hair.
curly hair deep mask
Mask for curly hair
Nourishes deeply to strengthen and soften$70.00 - 5.4 fl oz (160 mL)
The full routine
For curly hair. Gives curls long-lasting moisture and definition, with less frizz.
How often: Hair bath and combing cream at every wash; the deep mask once a week.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Do I rinse it out or leave it in?
Either. Rinse it out after 2 to 3 minutes for a soft, conditioned finish, or leave it in on wet hair before styling to define curls.
Will it help detangle knotted curls?
Yes. It smooths and separates curls so they detangle without dragging or breakage.
Will it leave curls crunchy or heavy?
No. Rice extract and tapioca starch add definition without crunch, and it hydrates without weighing curls down.
Does it control frizz in humidity?
Yes. It seals the cuticle to shield curls against humidity and keep them defined.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from sulfates, silicones, parabens, phthalates, synthetic fragrance and mineral oils.
Which routine is right for me?
curly shampoo & conditioner duo: for curly and permed hair. complete curly care kit: for curly hair.
What does it smell like?
A vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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