Volume & texture hair puff, lightweight texturizing blend for lasting natural fullness
Volume & texture hair puff, lightweight texturizing blend for lasting natural fullness

For flat roots and limp lengths needing instant body without washing

Apply at roots for lift or through lengths for separation. Waterless, weightless, no visible residue.

with Biodynamic California Poppy

California poppy is rich in flavonoids and carotenoids that help protect the hair fiber from oxidative damage caused by environmental exposure. It maintains strand health underneath the matte texture, preventing the dryness that volumizing powders can cause with repeated use.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the hair at the particle level, ensuring the powder distributes evenly and grips the strand without clumping. It helps achieve a more natural, seamless volume that looks effortless rather than product-heavy.

with Fair Trade Kaolin Clay

A fine, mineral-rich white clay that absorbs oil at the root and creates micro-texture along the strand surface. This mechanical grip is what gives the puff its volumizing and style-extending power, lifting flat hair while delivering the clean matte finish without visible residue.

with Upcycled Grape Skin Powder

Grape skin powder is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection at the scalp level. Its natural pigment-neutral particle structure adds body and texture while helping extend time between washes.

Shelf label for 'volume & texture hair puff' by OWay on a yellow background
volume & texture hair puff

volume & texture hair puff

For flat roots: a weightless volumizing powder that adds instant lift, texture and body.

5.0 1 review

Or 4 interest-free payments of $12.50 with Shop Pay

In stock. Order today, arrives by Wednesday with express shipping.

  • Complimentary shipping on orders over $80

Make it a routine

root lift & texture duo

For very fine, flat hair

$108.00$103.00

volume boost system

For flat, fine hair

$160.00$139.00

What it does

  • Instant Volume. Lifts flat roots and adds body on contact
  • Matte Texture. Creates grip and separation with a natural, lived-in finish
  • Oil Absorption. Refreshes roots and extends time between washes
  • Flexible Hold. Wheat protein adds structure without stiffness
  • No Buildup. Weightless formula leaves no residue or heaviness
Key actives
Biodynamic california poppyOrganic cornflower
Formula

Waterless, sulfate-free, silicone-free, paraben-free, alcohol-free, phthalate-free, vegan, cruelty-free.

Scent

Vanilla, anise and aromatic woods, with a hint of citrus.

Texture

A waterless powder with matte grip and no residue.

How to use

At the roots, on dry hair

  1. Dispense the powder onto the roots.
  2. Massage in with your fingertips to distribute and build volume.
  3. Brush out any excess.
  4. Style with your fingers for a textured finish.

Through the lengths

  1. Apply to mid-lengths and ends of dry hair for added fullness.

Pairs well with

Make it a routine

Oway formulas work in sequence. Each routine pairs this formula with the steps that complete it.

root lift & texture duo

root lift & texture duo

For very fine, flat hair. Builds lasting lift at the root and a matte texture that keeps the volume in place.

  1. Step 1 · Root lift · $58.00

    volumizing root spray

    Shake. On towel-dried hair, spray the roots section by section from about 10 cm. Comb through, then dry head down.

  2. Step 2 · Texture · You are here

    volume & texture hair puff

    Once roots are cool and dry, dispense onto them and massage in with fingertips. Brush out excess, style with fingers.

How often: The root spray at every wash on very fine or flat hair.

volume boost system

volume boost system

For flat, fine hair. Builds lasting body and lift at the root without weighing fine hair down.

  1. Step 1 · Wash · $52.00

    volumizing hair bath

    3 pumps on wet hair, massage the scalp to a creamy foam, rinse. Repeat if needed.

  2. Step 2 · Root lift · $58.00

    volumizing root spray

    On towel-dried hair, spray at the roots, avoiding the scalp. Comb through and blow-dry.

  3. Step 3 · Texture · You are here

    volume & texture hair puff

    Once dry, work into roots and mid-lengths with your fingertips.

How often: Hair bath and root spray at every wash on very fine or flat hair; the puff on dry hair to add texture and extend the style.

What’s inside

Read it like a label: every active, where it grows and what it does.

  • Biodynamic California Poppy

    A flavonoid-rich extract that protects strand health and prevents dryness from repeated powder use.

  • Organic Cornflower

    An anthocyanin-rich botanical that ensures even distribution for seamless, natural-looking volume.

  • Fair Trade Kaolin Clay

    A mineral-rich clay that absorbs root oil and creates micro-texture for matte lift.

  • Upcycled Grape Skin Powder

    A resveratrol-rich powder that adds body and antioxidant protection while extending freshness.

Full ingredient list (INCI)

Silica (ND), Silica Silylate (ND), Vp/Va Copolymer, Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower (O), Kaolin (FT), Vitis Vinifera (Grape) Skin Powder (UC)(ND), Hydrolyzed Wheat Protein (ND), Sodium Benzoate.

Where it comes from

The bottle is part of the formula

Every Oway bottle is glass and aluminium. No plastic means no leaching and no microplastics in your formula. Glass keeps out light, air and moisture, so the formula arrives as it left the lab.

About our packaging

Grown at Ortofficina

Our main actives grow at Ortofficina, our farm in the Bolognese hills, under biodynamic methods, and are harvested when each plant is at its most potent.

Visit Ortofficina

What customers say

Based on 1 review

★★★★★ Amy SkrzekVerified buyer

So far it's the best hair powder I've ever used. Super lightweight, yet great hold.

Good to know

  • Complimentary shipping on orders over $80
  • Glass and aluminium packaging, no plastic
  • Also at Oway salons
Can I use it to refresh roots between washes?
Yes. Silica and fair trade kaolin absorb oil at the roots, which refreshes them and stretches the time between washes.
Will it leave residue in my hair?
No. The waterless, weightless powder leaves no residue or heaviness. Brush out any excess before you style.
Will it make my hair stiff?
No. Wheat protein gives flexible hold, adding structure without stiffness, while upcycled grape skin powder adds matte texture.
Do I use it on wet or dry hair?
Dry. Dispense it onto the roots, massage in with your fingertips and style with your fingers. Add some to mid-lengths and ends for more fullness.
Is it vegan and cruelty-free?

Yes. It is vegan and cruelty-free, and free from sulfates, silicones, parabens, alcohol and phthalates.

Which routine is right for me?

root lift & texture duo: for very fine, flat hair. volume boost system: for flat, fine hair.

What does it smell like?

Sweet and precious fragrances with notes of vanilla, anise and aromatic woods. Fresh hints suggest citrus nuances in the background.

About Oway

What is Agricosmetica®?

Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.

What is Ortofficina?

Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.

What does biodynamic mean?

Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.

Why glass and aluminium?

Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.

Where is Oway made?

In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.

Not sure? Take the routine quiz