So far it's the best hair powder I've ever used. Super lightweight, yet great hold.
For flat roots and limp lengths needing instant body without washing
Apply at roots for lift or through lengths for separation. Waterless, weightless, no visible residue.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that help protect the hair fiber from oxidative damage caused by environmental exposure. It maintains strand health underneath the matte texture, preventing the dryness that volumizing powders can cause with repeated use.
with Organic Cornflower
Cornflower contains anthocyanins and polyphenols that condition the hair at the particle level, ensuring the powder distributes evenly and grips the strand without clumping. It helps achieve a more natural, seamless volume that looks effortless rather than product-heavy.
with Fair Trade Kaolin Clay
A fine, mineral-rich white clay that absorbs oil at the root and creates micro-texture along the strand surface. This mechanical grip is what gives the puff its volumizing and style-extending power, lifting flat hair while delivering the clean matte finish without visible residue.
with Upcycled Grape Skin Powder
Grape skin powder is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection at the scalp level. Its natural pigment-neutral particle structure adds body and texture while helping extend time between washes.
styling & finish
volume & texture hair puff
$50.00
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0.21 oz (6 g)
A volumizing powder for instant lift, texture, and body. Silica and fair trade kaolin absorb oil and add grip; upcycled grape skin powder boosts matte texture. Wheat protein provides flexible hold. Apply at roots for volume or through lengths for separation. Waterless, weightless, no residue.
Waterless
Sulfate-free
Silicone-free
Paraben-free
Alcohol-free
Phthalate-free
Vegan
Cruelty-free
Biodynamic California poppy
Organic cornflower
The ritual.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Can I use it to refresh roots between washes?
Yes. Silica and fair trade kaolin absorb oil at the roots, which refreshes them and stretches the time between washes.
Will it leave residue in my hair?
No. The waterless, weightless powder leaves no residue or heaviness. Brush out any excess before you style.
Will it make my hair stiff?
No. Wheat protein gives flexible hold, adding structure without stiffness, while upcycled grape skin powder adds matte texture.
Do I use it on wet or dry hair?
Dry. Dispense it onto the roots, massage in with your fingertips and style with your fingers. Add some to mid-lengths and ends for more fullness.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from sulfates, silicones, parabens, alcohol and phthalates.
What does it smell like?
Sweet and precious fragrances with notes of vanilla, anise and aromatic woods. Fresh hints suggest citrus nuances in the background.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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