Volumizing hair conditioner, 240 mL amber glass bottle

For fine, limp hair that loses body

Detangles fine hair without flattening it, so the lift from your wash lasts through styling.

with Biodynamic Yarrow

Rich in chamazulene and flavonoids, yarrow strengthens the fiber at its weakest points, so fine, fragile lengths resist breakage and stay light enough to hold volume.

with Upcycled Apple Fiber & Oil

Recovered from apple processing. The fiber thickens each fine strand for fuller-looking hair; the seed oil smooths the cuticle so wet hair combs through without weight.

with Amino Acid Complex

Eleven amino acids with sodium PCA, close to hair's natural moisture factor. They reinforce weak, porous fiber in fine hair and help it hold moisture without silicones or heavy oils.

with Organic Cornflower

Valued for its soothing, toning properties, organic cornflower keeps the lengths soft and bright without adding weight, so the body built at the wash holds through styling.

xvolume

volumizing hair conditioner

$58.00 - 8.1 fl oz (240 mL)

A lightweight conditioner for fine hair that detangles and softens the lengths without weighing them down, so the body built at the wash holds through styling. Upcycled apple fiber adds thickness to each strand, upcycled apple seed oil smooths the cuticle for easy combing, and an amino acid complex with sodium PCA mirrors hair's natural moisture factor to reinforce fine, porous fiber. Biodynamic yarrow and organic cornflower complete the formula it shares with the volumizing hair bath.

Silicone-free Sulfate-free Phthalate-free No synthetic fragrance PEGs-free Vegan Cruelty-free

✽ Weightless Body: Upcycled apple fiber adds thickness to each strand, so fine hair looks fuller
✽ Lift That Holds: Applied to the lengths only, it detangles without flattening the volume built at the roots
✽ Fiber Strength: An 11 amino acid complex reinforces weak, porous fiber in fine hair
✽ Easy Combing: Upcycled apple seed oil smooths the cuticle so wet hair combs through without tugging

The ritual.

After cleansing with a volumizing hair bath, gently squeeze excess water from the hair. Dispense a small amount into the palms and distribute evenly from mid-lengths to ends, avoiding the roots to preserve lift. Massage the strands for 30 seconds to work the product through the fiber, then let it sit for 2–3 minutes. Rinse thoroughly with lukewarm water. Use after every wash during the intensive volumizing phase, or 2–3 times weekly for ongoing maintenance.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

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The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Good to know

  • Complimentary shipping on orders over $80
  • Glass and aluminium packaging, no plastic
  • Also at Oway salons
Will a conditioner flatten fine hair?
No. Applied to the lengths only, it detangles without flattening the volume built at the roots.
Can I use it after every wash?
Yes, during an intensive volumizing phase. After that, 2 to 3 times a week keeps fine hair detangled and full.
How long do I leave it on?
Massage it through mid-lengths and ends for 30 seconds, leave it 2 to 3 minutes, then rinse with lukewarm water.
How does it make fine hair look fuller?
Upcycled apple fiber adds thickness to each strand, and an 11 amino acid complex reinforces weak, porous fiber. Upcycled apple seed oil smooths the cuticle for easy combing.
Is it vegan and cruelty-free?

Yes. It is vegan and cruelty-free, and free from silicones, sulfates, phthalates and synthetic fragrance.

What does it smell like?

Bright citrus tangerine mingles with floral marigold and geranium, finished with warm, spicy coriander notes.

About Oway

What is Agricosmetica®?

Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.

What is Ortofficina?

Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.

What does biodynamic mean?

Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.

Why glass and aluminium?

Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.

Where is Oway made?

In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.

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