The bottle is part of the formula
Every Oway bottle is glass and aluminium. No plastic means no leaching and no microplastics in your formula. Glass keeps out light, air and moisture, so the formula arrives as it left the lab.
About our packaging
For fine, limp hair that loses body
Detangles fine hair without flattening it, so the lift from your wash lasts through styling.
with Biodynamic Yarrow
Rich in chamazulene and flavonoids, yarrow strengthens the fiber at its weakest points, so fine, fragile lengths resist breakage and stay light enough to hold volume.
with Upcycled Apple Fiber & Oil
Recovered from apple processing. The fiber thickens each fine strand for fuller-looking hair; the seed oil smooths the cuticle so wet hair combs through without weight.
with Amino Acid Complex
Eleven amino acids with sodium PCA, close to hair's natural moisture factor. They reinforce weak, porous fiber in fine hair and help it hold moisture without silicones or heavy oils.
with Organic Cornflower
Valued for its soothing, toning properties, organic cornflower keeps the lengths soft and bright without adding weight, so the body built at the wash holds through styling.
volumizing hair conditioner
For fine hair: a light conditioner that detangles the lengths and keeps the lift at the root.
- Complimentary shipping on orders over $80
What it does
- Weightless Body. Upcycled apple fiber adds thickness to each strand, so fine hair looks fuller
- Lift That Holds. Applied to the lengths only, it detangles without flattening the volume built at the roots
- Fiber Strength. An 11 amino acid complex reinforces weak, porous fiber in fine hair
- Easy Combing. Upcycled apple seed oil smooths the cuticle so wet hair combs through without tugging
Formula
Silicone-free, sulfate-free, phthalate-free, no synthetic fragrance, pegs-free, vegan, cruelty-free.
Scent
Tangerine, marigold and geranium, with warm coriander.
Texture
Lightweight, without silicones or heavy oils.
How to use
After cleansing
- After volumizing hair bath, gently squeeze excess water from the hair.
- Dispense a small amount into your palms.
- Distribute from mid-lengths to ends, avoiding the roots to keep the lift.
- Massage the strands for 30 seconds.
- Leave on for 2 to 3 minutes.
- Rinse thoroughly with lukewarm water.
How often: After every wash in the intensive phase, then 2 to 3 times a week to maintain.
What’s inside
Read it like a label: every active, where it grows and what it does.
Biodynamic
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Achillea Millefolium Extract Biodynamic
Grown organically
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Centaurea Cyanus Flower Extract Organic
Upcycled
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Pyrus Malus (Apple) Fiber Upcycled
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Pyrus Malus (Apple) Seed Oil Upcycled
Essential oils
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Citrus Grandis (Grapefruit) Peel Oil Essential oil -
Bitter orange Essential oil
Citrus Aurantium Peel Oil
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Lemon Essential oil
Citrus Limon (Lemon) Peel Oil
Ozonated water
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Water Ozonated
Full ingredient list (INCI)
Each mark says where an ingredient comes from. Tap one to see what it means and find it in the list.
Aqua/Water/EauOZ, Cetearyl AlcoholND, GlycerinND, Behentrimonium ChlorideND, Pyrus Malus (Apple) FiberUC, Achillea Millefolium ExtractBD, Centaurea Cyanus Flower ExtractO, Pyrus Malus (Apple) Seed OilUC, Stearamidopropyl DimethylamineND, Glyceryl LaurateND, Humulus Lupulus (Hops) ExtractND, Medicago Sativa (Alfalfa) ExtractND, Melilotus Officinalis ExtractND, Rosmarinus Officinalis (Rosemary) Leaf ExtractND, Sodium PCAND, Citrus Grandis (Grapefruit) Peel OilEO, ArginineND, Aspartic AcidND, PCAND, AlanineND, Parfum (Fragrance)*ND, GlycineND, SerineND, ValineND, IsoleucineND, ProlineND, ThreonineND, Citrus Aurantium Peel OilEO, Citrus Limon (Lemon) Peel OilEO, HistidineND, PhenylalanineND, Citric AcidND, Isopropyl Alcohol, Dehydroacetic Acid, CitralND, PineneND, Benzyl Alcohol, LimoneneND, Sodium Benzoate, Potassium Sorbate
With other natural essential oils and extracts
Abies Alba Leaf Oil, Citrus Reticulata (Tangerine) Peel Oil, Citrus Sinensis Peel Oil Expressed, Coriandrum Sativum (Coriander) Fruit Oil, Cymbopogon Nardus (Citronella) Oil, Litsea Cubeba Fruit Oil, Menthol, Ocimum Basilicum (Basil) Oil, Pelargonium Graveolens Flower Oil, Pimenta Officinalis (Pimenta) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salvia Officinalis (Sage) Oil, Tagetes Minuta Flower Oil
Where it comes from
Grown at Ortofficina
Our main actives grow at Ortofficina, our farm in the Bolognese hills, under biodynamic methods, and are harvested when each plant is at its most potent.
Visit Ortofficina
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Will a conditioner flatten fine hair?
No. Applied to the lengths only, it detangles without flattening the volume built at the roots.
Can I use it after every wash?
Yes, during an intensive volumizing phase. After that, 2 to 3 times a week keeps fine hair detangled and full.
How long do I leave it on?
Massage it through mid-lengths and ends for 30 seconds, leave it 2 to 3 minutes, then rinse with lukewarm water.
How does it make fine hair look fuller?
Upcycled apple fiber adds thickness to each strand, and an 11 amino acid complex reinforces weak, porous fiber. Upcycled apple seed oil smooths the cuticle for easy combing.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, phthalates and synthetic fragrance.
What does it smell like?
Bright citrus tangerine mingles with floral marigold and geranium, finished with warm, spicy coriander notes.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.