This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


Anti-Diversion Policy

We at Oway USA are fully committed to fighting the unauthorized sale of product at non-salon retailers. Thanks to secondary coding systems and advanced methods of product tracking we have been able to cut off diverters in record numbers. We also require, by certain vendors, current cosmetology licenses for all of our customers and mandate that all accounts with missing or outdated license information be updated and validated or the account is deactivated. 

What is Diversion?
Diversion is when products are sold in “unauthorized” places. Salon professional products you find outside of a salon are considered to be “diverted.” You might see a few bottles in your local supermarket, drugstore, online or at a discounter store.

Flagged Accounts
We abide by anti-diversion agreements with our manufacturers. Customer accounts that are flagged as diverters will not be allowed to shop on the site. If you feel your account has been flagged in error, please contact us at


No more products available for purchase

Your cart is currently empty.