Plastics are only one step closer to open landfills. If there are 2 or 3 treatments allowed, producing recycled plastic means putting a material into the environment that will soon become just a polluting one.

Glass and aluminium: raw materials abundantly found in nature, 100% recyclable and for an infinite number of times. Truly, and not like recycled plastic. Ecological alternatives to polluting materials exist.

Cases, bands, templates, films and layers and layers of package inserts have only one purpose: to end up in the waste bin. How many times do companies tell us that they are careful and pay attention to creating eco-friendly products, to then deliver them in packs with an unjustified volume and packaging?

To eliminate the superfluous: using glass bottles and aluminium tubes means wrapping in a safe, protective and resistant way, without the need for additional packaging.

Ask yourself if you really need all those accessories that accompany the product. Notice them. Look for alternatives. Do they protect or do they just carry advertising messages? Properly disposing of waste is essential, but wouldn't it be easier if we weren't swamped under mountains of useless, unsustainable and polluting packaging?

Starting from the zero km principle, in a thoughtful manner and avoiding the use of aggressive substances, we have replaced synthetic ingredients with equivalent plant-based derivatives. Technological active ingredients and intelligent reactions which respect the planet's resources and emphasise the performance of all treatments.

To understand the phenomena, reading the words carefully is often enough.
Greenwashing is the blend of the two terms 'green' and 'wash'. Green is the colour of ecology, and washing is the best way to hide the evidence. You can get to the bottom of it all: by recognising intentionally vague language, for example, or an over-emphasis on one ingredient at the expense of others. Noticing these attempts at omission is a good starting point for not being... side-tracked.