New smaller jar is very disappointing. Bring back the larger jar!
For very dry, coarse, or frizz-prone hair that feels brittle
After a single use hair feels softer and more supple. The difference builds over time.
with Organic Olive Fruit
Extracted from organically grown olives, this concentrate delivers squalene, oleic acid, and polyphenols that replenish the hair's depleted lipid layer. It restores flexibility to brittle, over-dry strands and helps rebuild the natural protective film that prevents further moisture loss.
with Biodynamic Oat Extract
A beta-glucan-rich extract that draws moisture into the fiber and restores elasticity without weight.
with Upcycled Walnut Extract
An upcycled, polyphenol-rich extract that smooths the cuticle to reduce dullness and frizz.
moisturizing
moisturizing hair mask
$68.00
-
5.4 fl oz (160 mL)
An intensive moisturizing mask that restores hydration to dehydrated fibers and rebuilds elasticity, so very dry or thick, frizzy hair becomes soft, manageable, and light. Powered by biodynamic oat extract to bind water into the strand, organic olive fruit extract to replenish depleted lipids, and upcycled walnut extract to smooth the cuticle. A cationic conditioning system with jojoba esters and sunflower wax seals moisture in and improves slip without heaviness.
Silicone-free
Sulfate-free
Paraben-free
Phthalate-free
PEG-free
Vegan
Cruelty-free
Biodynamic oat extract
Organic olive
Upcycled walnut
Pay in 4 interest-free installments of
$17.00
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the dry hair routine
For very dry or brittle hair. Restores water and lipids to the strand and gives slip without weight.
-
Step 1 · Wash
On wet hair, massage into the scalp in circles for a few minutes until it lathers. Rinse; repeat if needed.
moisturizing hair bath
Shampoo for very dry hair (travel size)
Delivers intense moisture and smoothness -
Step 2 · Condition
Apply to damp mid-lengths and ends, massage gently, comb through. Leave 2 to 3 minutes, then rinse.
enriching hair conditioner
Conditioner for blonde hair
Hydrates and detangles dry, brittle strands$60.00 - 8.1 fl oz (240 mL) -
Step 3 · Mask
You are hereTowel off, apply strand by strand from mid-lengths to ends. Leave 5 to 10 minutes, comb through and rinse.
Most Loved
moisturizing hair mask (travel size)
Mask for very dry hair (travel size)
Provides deep hydration and prevents split ends
The full routine
For very dry or brittle hair. Restores water and lipids to the strand and gives slip without weight.
How often: Hair bath and conditioner at every wash; add the mask when the lengths feel dry.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass jar, no plastic
- Also at Oway salons
Will a rich mask leave my hair heavy?
No. Jojoba esters and sunflower wax seal moisture in and improve slip without heaviness, so very dry or thick hair dries soft, light and with movement.
How long do I leave it on?
5 to 10 minutes on towel-dried mid-lengths and ends, then comb through and rinse. Massaging it in with your hands helps the actives absorb.
Is it a good choice before air drying?
Yes. Oway suggests it before natural drying, because it restores elasticity to very dry, thick or frizzy hair.
Will it smooth frizzy, coarse hair?
Yes. Upcycled walnut extract and jojoba esters smooth the cuticle, so very dry, coarse hair feels softer and is easier to manage.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, parabens, phthalates and PEGs.
Which size should I choose?
5.4 fl oz (160 mL): $68.00. 1.7 fl oz (50 mL): $26.00.
Which routine is right for me?
moisturizing shampoo & mask duo: for very dry, thick or frizzy hair. dry hair routine: for very dry or brittle hair. summer hair routine: for hair dried out by sun and swimming.
What does it smell like?
Olfactory bouquet: vanilla, cinnamon, orange. Rich, sensual and slightly spicy notes, for a nourishing line that restores immediate elasticity and provides hair with long lasting hydration.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
Discover our daily essentials
Discover our carefully curated essentials collection. botanically potent formulations crafted for everyday ritual that deliver transformative results while honoring your natural radiance.
-
nebula soothing hand balm
Balm for dry hands
Deep nourishment wrapped in a refined citrus-spice scent$35.00 - 1.7 fl oz (50 mL) -
miracle eye complex
Eye cream for dark circles
Tightens, brightens, and reduces puffiness$105.00 - 0.68 fl oz (20 mL) -
Low Stock
tratto aromatherapy mist
Botanical essence for fabrics
Infused with citrus, herbal, and floral notes$200.00Sold Out • Join Waitlist
tratto aromatherapy mist
Botanical essence for fabrics
Infused with citrus, herbal, and floral notes$80.00
