Expensive and disappointing. I bought this shampoo along with Oway’s conditioner and sea salt spray and tried the products multiple times. In my experience, the routine left my hair noticeably frizzier and less manageable—the opposite of the smoothing results I wanted. I shared photos with Oway and requested a return. They declined because the products had been opened and used. So far, they have not offered an exchange, an alternative product recommendation, or another resolution. Premium pricing, but the results and customer service did not live up to it for me. Based on my experience, I would not recommend it.
For frizzy hair, the washing step
For hair that comes out of the shower squeaking and tangled, a conditioner drawn from the guar bean stays on the strand as the lather rinses away. Biodynamic Damask rose draws the roughened surface flat while upcycled apple seed oil seals it against damp air.
with Biodynamic Damask Rose
An astringent flower extract that closes the surface of the strand while it is open and full of water. Biodynamic is the strictest certified growing standard there is, with no synthetic inputs at any stage.
with Organic Caraway Seed
A rare fatty acid from the caraway seed that leaves softness behind even through a wash. Certified organic, grown without synthetic pesticides.
with Upcycled Apple Seed Oil
A linoleic-rich oil close enough to the hair's own fats to stay behind after rinsing. Upcycled, so the seeds are recovered from fruit already grown for another purpose rather than farmed separately for cosmetics.
smooth'n glow
smooth'n glow hair bath
$56.00
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8.1 fl oz (240 mL)
A smoothing shampoo for hair that comes out of the shower rough, tangled and ready to frizz, that cleans without stripping the lengths bare and leaves them smoother than it found them. A conditioner drawn from the guar bean stays on the strand as the lather rinses away, so nothing squeaks or knots. Biodynamic Damask rose and upcycled apple seed oil work the surface flat while the hair is being washed.
Step 1 of the Smooth'n Glow routine. Use as often as you wash.
Silicone-free
Paraben-free
PEG-free
Phthalate-free
Synthetic fragrance-free
Vegan
Cruelty-free
Biodynamic damask rose
Organic caraway
Upcycled apple seed oil
Pay in 4 interest-free installments of
$14.00
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the anti-frizz complete routine
For hair that turns rough and frizzy as it dries. Keeps the strand smooth at every step, so hair dries soft instead of rough.
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Step 1 · Wash
You are hereOn thoroughly wet hair, work into the scalp, add water until creamy and draw through the lengths. Rinse until clear.
smooth'n glow hair bath (travel size)
Shampoo for frizz-prone hair (travel size)
Gently cleanses while taming and softening -
Step 2 · Condition
Comb through lengths and ends from the ends up, leave 2 to 3 minutes, rinse under cool water.
smooth'n glow hair conditioner
Conditioner for frizz-prone hair
Softens and detangles unruly hair$60.00 - 8.1 fl oz (240 mL) -
Step 3 · Weekly mask
Once a week, in place of the conditioner: 5 minutes, up to 10 on porous or heat-damaged lengths.
smooth'n glow hair mask (travel size)
Mask for frizz-prone hair (travel size)
Delivers intense smoothing and frizz control -
Step 4 · Finish
Two or three drops warmed in the palms, pressed through damp or dry lengths.
smooth'n glow hair serum
Serum for frizzy hair
Delivers silky smoothness and shine$75.00 - 1.7 fl oz (50 mL)
The full routine
For hair that turns rough and frizzy as it dries. Keeps the strand smooth at every step, so hair dries soft instead of rough.
How often: Hair bath and conditioner on most washes, the mask once a week in place of the conditioner, the serum to finish every time.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Can I use it every wash day without stripping my hair?
Yes. It is mild enough for frequent washing: cleansers from coconut and sugar do most of the work, so the lengths are not stripped bare.
Will my hair come out tangled?
No. A conditioner drawn from the guar bean stays on the strand as the lather rinses away, so hair comes out smooth, not squeaky or knotted.
Does it help with frizz in humid weather?
Yes. Upcycled apple seed oil seals the strand so damp air finds nothing to lift, and biodynamic Damask rose draws the surface flat for shine.
Is it good for long or thick hair?
Yes. The lather builds creamy enough to reach the ends, so you are not scrubbing long or thick lengths to get them clean.
What is a hair bath?
Hair bath is what Oway calls its shampoos. Each one cleanses and carries botanical actives chosen for a specific scalp or hair need, so every wash also works as a treatment.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens, PEGs, phthalates and synthetic fragrance.
Which size should I choose?
8.1 fl oz (240 mL): $56.00. 1.7 fl oz (50 mL): $28.00.
Which routine is right for me?
smoothing shampoo & conditioner duo: for frizz-prone hair that tangles. anti-frizz complete routine: for hair that turns rough and frizzy as it dries.
What does it smell like?
Olfactory bouquet: sweet orange, vanilla, tangerine. Rich, sensual notes, for a nourishing line that restores immediate elasticity and provides hair with long lasting hydration.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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