I’ve used Oway for years at this point, and used to get some of the salon grade sizes so was spoilt with the back bar sizes of masks especially. Your products are incredible but I will say — you need to offer the 500ml sizes for masks, the new mask size is laughably small, are you assuming all your customers have short hair? Mines down to the small of my back and this isn’t enough!!!
Listen to your customers and bring back 500ml mask sizes. Feels like a cash grab otherwise with the small sized mask.
For porous, damaged lengths
Coconut oil passes into the shaft during the leave-on time and holds the protein structure together from within. Biodynamic Damask rose draws the roughened surface flat while upcycled apple seed oil seals it against damp air.
with Biodynamic Damask Rose
A polyphenol-rich flower extract, given the time a mask allows to work evenly down the length. Biodynamic is the strictest certified growing standard there is, with no synthetic inputs at any stage.
with Organic Caraway Seed
An antioxidant seed that works against the slow roughening of hair over years of heat and washing. Certified organic, grown without synthetic pesticides.
with Upcycled Apple Seed Oil
A linoleic-rich oil that rebuilds the worn outer layer of porous lengths. Upcycled, so the seeds are recovered from fruit already grown for another purpose rather than farmed separately for cosmetics.
with Coconut Oil
One of the few oils small enough to enter the shaft, given the time a mask leave-on allows.
smooth'n glow
smooth'n glow hair mask (travel size)
$30.00
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1.7 fl oz (50 mL)
A weekly deep conditioning mask for lengths that have gone porous, dry and hard to control, that reaches further into the strand than a conditioner can and leaves them dense, soft and even. Five to ten minutes gives coconut oil the time it needs to pass inside the shaft and hold the protein structure there together. Biodynamic Damask rose works the surface flat at the same time.
Step 2 of the Smooth'n Glow routine, once a week in place of the conditioner.
Alcohol-free
Sulfate-free
Silicone-free
Paraben-free
Phtalate-free
No synthetic fragrance
Vegan
Cruelty-free
Biodynamic damask rose
Organic caraway
Upcycled apple seed oil
Coconut oil
Pay in 4 interest-free installments of
$7.50
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the anti-frizz complete routine
For hair that turns rough and frizzy as it dries. Keeps the strand smooth at every step, so hair dries soft instead of rough.
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Step 1 · Wash
On thoroughly wet hair, work into the scalp, add water until creamy and draw through the lengths. Rinse until clear.
smooth'n glow hair bath (travel size)
Shampoo for frizz-prone hair (travel size)
Gently cleanses while taming and softening -
Step 2 · Condition
Comb through lengths and ends from the ends up, leave 2 to 3 minutes, rinse under cool water.
smooth'n glow hair conditioner
Conditioner for frizz-prone hair
Softens and detangles unruly hair$60.00 - 8.1 fl oz (240 mL) -
Step 3 · Weekly mask
You are hereOnce a week, in place of the conditioner: 5 minutes, up to 10 on porous or heat-damaged lengths.
In the set: 5.4 fl oz (160 mL)
smooth'n glow hair mask (travel size)
Mask for frizz-prone hair (travel size)
Delivers intense smoothing and frizz control -
Step 4 · Finish
Two or three drops warmed in the palms, pressed through damp or dry lengths.
smooth'n glow hair serum
Serum for frizzy hair
Delivers silky smoothness and shine$75.00 - 1.7 fl oz (50 mL)
The full routine
For hair that turns rough and frizzy as it dries. Keeps the strand smooth at every step, so hair dries soft instead of rough.
How often: Hair bath and conditioner on most washes, the mask once a week in place of the conditioner, the serum to finish every time.
The tube is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Aluminium tube, no plastic
- Also at Oway salons
Is it suitable for colored or heat-styled hair?
Yes. Five to ten minutes of contact softens colored or heat-styled lengths in a way a two-minute conditioner can't reach.
How is it different from a conditioner?
It reaches further into the strand. Left on 5 to 10 minutes, coconut oil passes inside the shaft and holds its protein structure together, leaving porous lengths dense, soft and even.
Will it weigh down fine hair?
Not used at the right rhythm. On finer hair, use it once or twice a week; medium to coarse hair can take it after every wash.
Will it help with frizz?
Yes. Upcycled apple seed oil seals the strand against humid air, and biodynamic Damask rose draws the surface flat for even shine.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from alcohol, sulfates, silicones, parabens, phthalates and synthetic fragrance.
Which size should I choose?
5.4 fl oz (160 mL): $70.00. 1.7 fl oz (50 mL): $30.00.
Which routine is right for me?
frizz serum & mask duo: for porous hair that frizzes in humidity. anti-frizz complete routine: for hair that turns rough and frizzy as it dries.
What does it smell like?
Olfactory bouquet: sweet orange, vanilla, mandarin. Rich, sensual notes for a nourishing line that immediately restores elasticity and provides long-lasting hydration to the hair."
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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