Color-protecting shampoos

Antioxidant treatment for colored, highlighted or lowlighted hair
The brilliance of colored hair is intense, magnetic, seductive. But dyed hair, being treated chemically, remain sensitive to UV rays and to external agents: it is therefore fundamental to adopt a treatment program that preserves its brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the color pigments and proceed with the protective mask, anti-oxidant and nutritive treatment which intensifies the color and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Fire Tulip Tree.