The tube is part of the formula
Aluminium, not plastic: nothing leaches into the formula, and it stays protected to the last application.
About our packaging
For wavy, curly, or coily hair needing moisture and curl structure
Curls look defined and feel soft without the stiffness or weight of heavier products.
with Biodynamic California Poppy
California poppy is rich in flavonoids that reinforce the hair's internal protein bonds, improving the elastic memory that allows curls to stretch and spring back without losing their shape over time.
with Organic cornflower
Cornflower contains anthocyanins and polyphenols that smooth the cuticle surface, reducing the inter-strand friction that causes frizz in curly textures. It helps curl clumps form more cleanly while adding a soft, natural light reflection.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E that provide slip and conditioning without disrupting curl pattern. Its lightweight molecular structure hydrates porous, curly hair efficiently without the buildup that causes limpness or crunch.
with Sphingomonas Ferment Extract
A bioferment polysaccharide with water-binding capacity that forms a flexible hydration film around each curl. Unlike synthetic humectants, it regulates moisture absorption in varying humidity levels, preventing both dryness and swelling that distort curl definition.
curl priming cream
For wavy, curly and coily hair: a hydrating cream for soft, defined, frizz-free curls.
4.4- Complimentary shipping on orders over $80
What it does
- Curl Definition. Bioferment complex enhances shape and structure from root to tip
- Frizz Control. Smooths and seals the cuticle for calm, humidity-resistant curls
- Lasting Hydration. Marula and olive lock in moisture without heaviness
- Bounce & Elasticity. California poppy strengthens strands for springy, resilient curls
- Touchable Finish. Soft hold with natural movement, no crunch or stiffness
Key actives
Biodynamic california poppyOrganic cornflower
Biodynamic california poppyOrganic cornflowerFormula
Silicone-free, sulfate-free, paraben-free, no synthetic fragrance, vegan, cruelty-free.
Texture
A cream with soft hold; no weight, no crunch.
How to use
On wet hair
- Apply from mid-lengths to ends, distributing evenly.
- Style as desired.
- Air dry or use a diffuser to enhance texture and definition.
What’s inside
Read it like a label: every active, where it grows and what it does.
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Biodynamic California Poppy
A flavonoid-rich extract that reinforces protein bonds and improves curl elastic memory.
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Organic cornflower
An anthocyanin-rich botanical that reduces friction for cleaner curl clumps and less frizz.
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Fair Trade Marula Oil
An oleic acid-rich oil that hydrates curly hair with slip and zero buildup.
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Sphingomonas Ferment Extract
A bioferment polysaccharide that forms a flexible hydration film and regulates moisture in all humidity.
Full ingredient list (INCI)
Aqua/Water/Eau (OZ), Betaine (ND), Triolein (ND), Erythritol (ND), Polysorbate 20 (ND), Pectin (ND), Sphingomonas Ferment Extract (ND), Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Olea Europaea (Olive) Fruit Extract (UC)(ND), Citrus Limon (Le- mon) Peel Oil (EO), Citrus Sinensis Peel Oil Expressed (EO), Citrus Aurantifolia (Lime) Peel Oil (EO), Eucalyptus Globulus Leaf Oil (EO), Citrus Aurantium Dulcis (Orange) Peel Oil Expressed (EO), Ju- niperus Virginiana Wood Oil (EO), Cinnamomum Camphora Linalooliferum Wood Oil (EO), Juni- perus Mexicana Wood Oil (EO), Citrus Grandis (Grapefruit) Peel Oil (EO), Coriandrum Sativum (Coriander) Seed Oil (EO), Citrus Aurantium Bergamia (Bergamot) Peel Oil Expressed (EO), Ca- nanga Odorata Flower Oil (EO), Citrus Aurantium Amara (Bitter Orange) Flower Oil (EO), Citrus Nobilis (Mandarin Orange) Peel Oil (EO), Pelargonium Graveolens Flower Oil (EO), Pelargonium Graveolens Oil (EO), Cymbopogon Martini Herb Oil (EO), Lavandula Hybrida Oil (EO), Cinna- momum Zeylanicum Leaf Oil (EO), Piper Nigrum (Pepper) Seed Oil (EO), Rosa Damascena Flower Extract (ND), Citric Acid (ND), Vanillin (ND), Sodium Chloride (ND), Glyceryl Laurate (ND), Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Limonene (ND), Linalool (ND), Citral (ND), Geraniol (ND), Citronellol (ND).
*Our alcohol is plant-based, sourced from sugar beet molasses and cereals.
Where it comes from
Grown at Ortofficina
Our main actives grow at Ortofficina, our farm in the Bolognese hills, under biodynamic methods, and are harvested when each plant is at its most potent.
Visit OrtofficinaWhat customers say
Good to know
- Complimentary shipping on orders over $80
- Aluminium tube, no plastic
- Also at Oway salons
Will it make my curls crunchy?
No. It gives a soft hold with natural movement, without crunch, stiffness or weight.
Will it control frizz in humid weather?
Yes. It smooths and seals the cuticle for calm, humidity-resistant curls, while marula oil and upcycled olive lock in moisture.
Can I air dry or diffuse after?
Both. Apply it to wet hair from mid-lengths to ends, then air dry or use a diffuser to bring out natural texture and definition.
Does it work on wavy and coily hair?
Yes. It is made for wavy, curly and coily hair, enhancing curl shape from root to tip and adding bounce.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, parabens and synthetic fragrance.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.