curly potion

For curly and wavy hair that needs definition without crunch

Curls hold their shape with movement, not stiffness, and stay soft to the touch.

with Biodynamic California Poppy

Grown on our farm in Bologna using biodynamic methods, California poppy is rich in flavonoids and carotenoids that reinforce the hair's internal protein bonds, improving curl elasticity and helping each strand hold its natural shape with resilience.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the cuticle surface, reducing friction between strands. This helps curls group and define more naturally while minimizing frizz and enhancing light reflection for visible shine.

with Macadamia Oil

Rich in palmitoleic acid, a fatty acid that closely mirrors the hair's own lipid composition, macadamia oil absorbs quickly into the strand without residue, delivering deep conditioning that enhances curl softness and flexibility without weighing down the pattern.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that penetrates the cortex to fill gaps in damaged or porous hair fiber. It reinforces structural integrity from within, improving curl memory and reducing breakage while adding body without stiffness.

mvis
mvis

styling & finish

curly potion

$35.00 - 1.7 fl oz (50 mL)

A curl-defining lotion that shapes and sculpts while delivering lasting hydration, ideal for enhancing the natural movement of curly and wavy hair. Powered by strengthening California poppy and protein-rich orange pulp extract, it provides structure, elasticity, and shine without compromising softness or flexibility.

Silicone-free Paraben-free Phthalate-free Mineral oil-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower
Pay in 4 interest-free installments of $8.75 with Shop Pay

In stock and ready to ship: order today → get it by Tuesday (with express shipping)

Also available in 8.1 fl oz

curly potion

curly potion

$75.00 - 8.1 fl oz (240 mL)

✽ Flexible Definition: Shapes curls with hold that moves—no crunch, no cast
✽ Lasting Hydration: Macadamia and marula oils keep curls soft and touchable
✽ Frizz Control: Smooths and seals for defined, humidity-resistant texture
✽ Bounce & Elasticity: Rice protein strengthens strands for resilient, springy curls
✽ Lightweight Finish: Adds shine and definition without weighing curls down

The ritual.

Shake well before use. Apply the desired amount to wet or dry hair, distributing evenly through the lengths. Rub in gently, then proceed with styling. For greater definition and control, dry with a diffuser.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

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