For curly and wavy hair that needs definition without crunch

Curls hold their shape with movement, not stiffness, and stay soft to the touch.

with Biodynamic California Poppy

Grown on our farm in Bologna using biodynamic methods, California poppy is rich in flavonoids and carotenoids that reinforce the hair's internal protein bonds, improving curl elasticity and helping each strand hold its natural shape with resilience.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the cuticle surface, reducing friction between strands. This helps curls group and define more naturally while minimizing frizz and enhancing light reflection for visible shine.

with Macadamia Oil

Rich in palmitoleic acid, a fatty acid that closely mirrors the hair's own lipid composition, macadamia oil absorbs quickly into the strand without residue, delivering deep conditioning that enhances curl softness and flexibility without weighing down the pattern.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that penetrates the cortex to fill gaps in damaged or porous hair fiber. It reinforces structural integrity from within, improving curl memory and reducing breakage while adding body without stiffness.

styling & finish

curly potion

$35.00 - 1.7 fl oz (50 mL)

A curl-defining lotion that shapes and sculpts while delivering lasting hydration, ideal for enhancing the natural movement of curly and wavy hair. Powered by strengthening California poppy and protein-rich orange pulp extract, it provides structure, elasticity, and shine without compromising softness or flexibility.

Silicone-free Paraben-free Phthalate-free Mineral oil-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower

with Biodynamic California Poppy

Grown on our farm in Bologna using biodynamic methods, California poppy is rich in flavonoids and carotenoids that reinforce the hair's internal protein bonds, improving curl elasticity and helping each strand hold its natural shape with resilience.

A flavonoid-rich extract that reinforces protein bonds and improves curl elasticity.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the cuticle surface, reducing friction between strands. This helps curls group and define more naturally while minimizing frizz and enhancing light reflection for visible shine.

An anthocyanin-rich botanical that smooths the cuticle for defined, frizz-free curls.

with Macadamia Oil

Rich in palmitoleic acid, a fatty acid that closely mirrors the hair's own lipid composition, macadamia oil absorbs quickly into the strand without residue, delivering deep conditioning that enhances curl softness and flexibility without weighing down the pattern.

A palmitoleic acid-rich oil that conditions deeply while preserving natural curl pattern.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that penetrates the cortex to fill gaps in damaged or porous hair fiber. It reinforces structural integrity from within, improving curl memory and reducing breakage while adding body without stiffness.

A low-molecular-weight protein that repairs porous fiber and improves curl memory.

✽ Flexible Definition: Shapes curls with hold that moves—no crunch, no cast
✽ Lasting Hydration: Macadamia and marula oils keep curls soft and touchable
✽ Frizz Control: Smooths and seals for defined, humidity-resistant texture
✽ Bounce & Elasticity: Rice protein strengthens strands for resilient, springy curls
✽ Lightweight Finish: Adds shine and definition without weighing curls down

We cultivate medicinal plants through biodynamic methods, upcycle powerful active ingredients, and use only 100% synthetic-free extraction techniques.
Aqua/Water/Eau (OZ), Alcohol Denat. (ND), Glycerin (ND), Polyglyceryl-4 Caprate (ND), Polyglyceryl-6 Caprylate (ND), Polyquaternium-28, Macadamia Seed Oil Glycereth-8 Esters (ND), Pvp, Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Citrus Aurantium Dulcis (Orange) Fruit Extract (UC)(ND), Salvia Officinalis (Sage) Oil (EO), Citrus Aurantium Bergamia (Bergamot) Fruit Oil (EO), Citrus Medica Vulgaris Peel Oil (EO), Citrus Aurantium Dulcis (Orange) Peel Oil (EO), Hydrolyzed Rice Bran Protein (ND), Lactobacillus Ferment (ND), Citric Acid (ND), Vp/Dmapa Acrylates Copolymer, Caprylyl Glycol, Sodium Phosphate, Disodium Phosphate, Polysorbate 60 (ND), Hydroxyethylcellulose (ND), Benzalkonium Chloride, Benzyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Limonene (ND), Linalool (ND), Citral (ND), Geraniol (ND)
How to read the formula: [BD] Biodynamic Active Ingredient | [O] Organically Grown Ingredient | [EO] Essential Oil | [ND] Naturally Derived Ingredient | [UC] Upcycled Ingredient | [E] Ethical Ingredient | [OZ] Ozonated Water

The ritual.

Shake well before use. Apply the desired amount to wet or dry hair, distributing evenly through the lengths. Rub in gently, then proceed with styling. For greater definition and control, dry with a diffuser.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Discover our daily essentials

Discover our carefully curated essentials collection. botanically potent formulations crafted for everyday ritual that deliver transformative results while honoring your natural radiance.

nebula soothing hand balm

Balm for dry hands
Deep nourishment wrapped in a refined citrus-spice scent

$35.00 - 1.7 fl oz (50 mL)
jelly purifier face cleanser

Cleanser for impure skin
Energizes and balances while refreshing

$59.00 - 4.7 fl oz (140 mL)
miracle eye complex

Eye cream for dark circles
Tightens, brightens, and reduces puffiness

$105.00 - 0.68 fl oz (20 mL)
tratto aromatherapy mist

Botanical essence for fabrics
Infused with citrus, herbal, and floral notes

$80.00 - 5.4 fl oz (160 mL)
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awakening face moisturizer

Moisturizer for tired skin
3D hydration technology for plump, radiant results

$112.00 - 1.7 fl oz (50 mL)

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