I have wavy hair and this product helps bring out and hold the curls
For short to medium styles needing high hold with a satin finish
Styles set firmly with a natural sheen between matte and glossy. No crunch, no flaking.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that protect the hair fiber from oxidative stress during high-hold styling. It maintains strand health and natural luster beneath the gel's strong structure, preventing the dull, fatigued look that heavy styling can cause.
with Organic Cornflower
It contains anthocyanins and polyphenols that condition the hair surface within the gel's hold matrix. It contributes to the satin finish by keeping styled strands smooth and light-reflective rather than matte or chalky, ensuring definition looks refined rather than rigid.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E that provide flexibility within a high-hold formula. It prevents the cracking and flaking that strong gels can produce during movement, keeping structured styles intact while allowing natural motion.
with Upcycled Grape Extract
Grape seed, skin, and stem extract is concentrated in resveratrol and proanthocyanidins that shield styled hair from UV and environmental oxidation. It protects color integrity and strand vitality in short to medium styles with high exposure throughout the day.
styling & finish
quick glue
$50.00
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3.4 fl oz (100 mL)
A high-hold styling putty for defined, structured styles with a satin finish. Strong, flexible control that shapes and holds without stiffness. Castor oil adds grip and texture; marula oil conditions. Upcycled grape extract protects during styling. No residue, no flaking, no crunch. Ideal for short to medium-length hair.
Silicone-free
Sulfate-free
Paraben-free
Alcohol-free
Vegan
Cruelty-free
Biodynamic California poppy
Organic cornflower
Upcycled grape extract
Pay in 4 interest-free installments of
$12.50
with
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the strong hold styling set
For short to medium hair that needs hold. Gives short to medium hair strong, flexible hold in a satin, glossy or semi-matte finish.
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Step 1 · Structure
You are hereWork a small amount between your hands. Apply to wet or dry hair, focusing on mid-lengths to ends.
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Step 2 · Shine
Rub between your palms and apply to wet or dry hair to set the shape with a glossy finish.
glimmering bond
Gel for firm hold
Shapes hair with long-lasting definition$50.00 - 3.4 fl oz (100 mL) -
Step 3 · Texture
Work a small amount between your hands and apply to wet or dry hair for texture and semi-matte shape.
shaping putty
Paste for flexible hold
Controls and sculpts with a natural finish$45.00 - 1.7 fl oz (50 mL)
The full routine
For short to medium hair that needs hold. Gives short to medium hair strong, flexible hold in a satin, glossy or semi-matte finish.
How often: Each time you style, choosing the finish you want.
The tube is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Aluminium tube, no plastic
- Also at Oway salons
Is it right for long hair?
It is made for short to medium-length hair, for defined, structured styles.
What hold and finish does it give?
High, flexible hold with a satin finish, a natural sheen between matte and glossy. Hair holds its shape and still moves.
Will it flake or go crunchy?
No. It holds firmly with no residue, flaking or crunch, and brushes out easily.
Can I use it on wet hair?
Yes, on wet or dry hair. Work a small amount between your hands and focus on mid-lengths to ends.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, parabens and alcohol.
Which routine is right for me?
hold & shine duo: for short to medium hair. strong hold styling set: for short to medium hair that needs hold.
What does it smell like?
Sweet and precious fragrances with notes of vanilla, anise and aromatic woods. Fresh hints suggest citrus nuances in the background.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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