For structured, textured styles with a natural, semi-matte finish
Medium-strong hold formula. Strands separate and shape easily. Hold is firm but the hair still moves.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that condition the hair fiber beneath the putty's structured hold. It keeps styled strands soft and pliable, ensuring sculpted shapes maintain their natural movement rather than feeling stiff or overworked.
with Organic Cornflower
It contains anthocyanins and polyphenols that enhance light reflection on the hair surface, contributing to the putty's semi-matte finish. It adds just enough shine to keep styled hair looking healthy and dimensional without crossing into a wet or glossy appearance.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E that nourish strands within the hold matrix without leaving surface residue. It allows the putty to be reworked and reshaped throughout the day while maintaining conditioned, healthy-feeling hair.
with Upcycled Grape Extract
Grape seed, skin, and stem extract is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection to styled hair. It helps preserve strand strength and color vibrancy in moulded, separated styles exposed to sun and environmental stress all day.
styling & finish
shaping putty
A versatile styling putty for structured, sculpted styles with a semi-matte finish. Medium-strong hold that shapes and defines while maintaining natural movement. Castor oil adds grip; marula oil nourishes without residue. Biodynamic California poppy softens; upcycled grape extract protects. Ideal for moulded, separated, or textured looks.
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the strong hold styling set
For short to medium hair that needs hold. Gives short to medium hair strong, flexible hold in a satin, glossy or semi-matte finish.
-
Step 1 · Structure
Work a small amount between your hands. Apply to wet or dry hair, focusing on mid-lengths to ends.
-
Step 2 · Shine
Rub between your palms and apply to wet or dry hair to set the shape with a glossy finish.
glimmering bond
Gel for firm hold
Shapes hair with long-lasting definition$50.00 - 3.4 fl oz (100 mL) -
Step 3 · Texture
You are hereWork a small amount between your hands and apply to wet or dry hair for texture and semi-matte shape.
shaping putty
Paste for flexible hold
Controls and sculpts with a natural finish$45.00 - 1.7 fl oz (50 mL)
The full routine
For short to medium hair that needs hold. Gives short to medium hair strong, flexible hold in a satin, glossy or semi-matte finish.
How often: Each time you style, choosing the finish you want.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass jar, no plastic
- Also at Oway salons
Is it right for longer hair?
What hold and finish does it give?
Will it leave residue?
Can I apply it to wet hair?
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, parabens and phthalates.
Which routine is right for me?
matte texture duo: for short to medium styles. strong hold styling set: for short to medium hair that needs hold.
What does it smell like?
Sweet and precious fragrances with notes of vanilla, anise and aromatic woods. Fresh hints suggest citrus nuances in the background.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
Discover our carefully curated essentials collection. botanically potent formulations crafted for everyday ritual that deliver transformative results while honoring your natural radiance.
-
nebula soothing hand balm
Balm for dry hands
Deep nourishment wrapped in a refined citrus-spice scent$35.00 - 1.7 fl oz (50 mL) -
miracle eye complex
Eye cream for dark circles
Tightens, brightens, and reduces puffiness$105.00 - 0.68 fl oz (20 mL) -
Low Stock
tratto aromatherapy mist
Botanical essence for fabrics
Infused with citrus, herbal, and floral notes$200.00Sold Out • Join Waitlist
tratto aromatherapy mist
Botanical essence for fabrics
Infused with citrus, herbal, and floral notes$80.00
