The jar is part of the formula
Glass, not plastic: nothing leaches into the formula, and it keeps out light, air and moisture.
About our packaging
For structured, textured styles with a natural, semi-matte finish
Medium-strong hold formula. Strands separate and shape easily. Hold is firm but the hair still moves.
with Biodynamic California Poppy
California poppy is rich in flavonoids and carotenoids that condition the hair fiber beneath the putty's structured hold. It keeps styled strands soft and pliable, ensuring sculpted shapes maintain their natural movement rather than feeling stiff or overworked.
with Organic Cornflower
It contains anthocyanins and polyphenols that enhance light reflection on the hair surface, contributing to the putty's semi-matte finish. It adds just enough shine to keep styled hair looking healthy and dimensional without crossing into a wet or glossy appearance.
with Fair Trade Marula Oil
Marula oil delivers oleic acid and vitamin E that nourish strands within the hold matrix without leaving surface residue. It allows the putty to be reworked and reshaped throughout the day while maintaining conditioned, healthy-feeling hair.
with Upcycled Grape Extract
Grape seed, skin, and stem extract is concentrated in resveratrol and proanthocyanidins that provide antioxidant protection to styled hair. It helps preserve strand strength and color vibrancy in moulded, separated styles exposed to sun and environmental stress all day.
shaping putty
For short and very short styles: a putty with medium-strong hold and a semi-matte finish.
- Complimentary shipping on orders over $80
What it does
- Structured Hold. Medium-strong control for sculpted, defined shapes
- Semi-Matte Finish. Natural texture between matte and satin
- Pliable Movement. Shapes firmly while keeping hair touchable and flexible
- Strand Separation. Defines and moulds individual strands for textured styles
- Nourishing Grip. Marula oil conditions while castor oil adds workable texture
Key actives
Biodynamic california poppyOrganic cornflowerUpcycled grape extract
Biodynamic california poppyOrganic cornflowerUpcycled grape extractFormula
Silicone-free, sulfate-free, paraben-free, phthalate-free, vegan, cruelty-free.
Scent
Vanilla, anise and aromatic woods, with a hint of citrus.
Texture
A pliable putty with medium-strong hold and a semi-matte finish.
How to use
On wet or dry hair
- Work a small amount between your hands.
- Apply to wet or dry hair.
- Shape and create texture as desired.
What’s inside
Read it like a label: every active, where it grows and what it does.
-
Biodynamic California Poppy
A flavonoid-rich extract that keeps sculpted styles soft and naturally moveable.
-
Organic Cornflower
An anthocyanin-rich botanical that adds subtle dimension to semi-matte styled finishes.
-
Fair Trade Marula Oil
An oleic acid-rich oil that nourishes within the hold and allows easy reworking without residue.
-
Upcycled Grape Extract
A resveratrol-rich extract that preserves strand strength and color in exposed, sculpted styles.
Full ingredient list (INCI)
Aqua/Water/Eau (OZ), Ceteareth-25 (ND), Cetyl Alcohol (ND), Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Ricinus Communis (Castor) Seed Oil (ND), Myristyl Alcohol (ND), Vp/Dmapa Acrylates Copolymer, Limonene (ND), Oleth-10 Phosphate (ND), Benzyl Alcohol, Oleth-5 (ND), Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Vitis Vinifera (Grape) Seed/Skin/Stem Extract (UC)(ND), Citrus Aurantium Dulcis (Orange) Peel Oil (EO), Cinnamomum Zeylanicum Leaf Oil (EO), Vanillin (ND), Benzalkonium Chloride, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Sodium Hydroxide, Citric Acid (ND), Eugenol (ND), Citral (ND), Linalool (ND), Benzyl Benzoate (ND), Cinnamal (ND), Geraniol (ND), Bht, Sodium Benzoate, Potassium Sorbate
Our alcohol is plant-based, sourced from sugar beet molasses and cereals.
Where it comes from
Grown at Ortofficina
Our main actives grow at Ortofficina, our farm in the Bolognese hills, under biodynamic methods, and are harvested when each plant is at its most potent.
Visit Ortofficina
Good to know
- Complimentary shipping on orders over $80
- Glass jar, no plastic
- Also at Oway salons
Is it right for longer hair?
It is made for short and very short styles, where it molds, separates and textures the strands.
What hold and finish does it give?
Medium-strong hold with a semi-matte finish, between matte and satin, that keeps hair touchable and flexible.
Will it leave residue?
No. Marula oil nourishes without residue, castor oil adds workable grip and biodynamic California poppy softens.
Can I apply it to wet hair?
Yes. Work a small amount between your hands and apply to wet or dry hair.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, sulfates, parabens and phthalates.
What does it smell like?
Sweet and precious fragrances with notes of vanilla, anise and aromatic woods. Fresh hints suggest citrus nuances in the background.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.